How Schools Can Increase Online Visibility
You want to increase your school’s applicant pool. No matter how small your school may be, there are simple marketing techniques that you can use in order to attract more applicants.
Here are some creative marketing ideas for schools can use to increase visibility online.
Optimize your website
Your website should highlight your strengths and help visitors navigate through your content in an easily understood manner. You can easily overwhelm your reader by trying too many things. It is essential to make a clear call-to-action. Here are two examples: Click HERE to Apply Now or Here to Sign Up. These calls-to-action should be placed where they are most likely be clicked and accepted. The "Apply Now" button might increase the number of applicants who visit your site. This is Conversion Optimization.
Next, ensure that your website can be viewed on mobile devices. It is not enough to have a site. It must load easily on all devices: laptops, tablets, phones and laptops. Your website will not be responsive or fast enough to load. Visitors are more likely to leave and not return. Responsive design will be the best approach to building your website. It means that your website "responds" to any browser width.
Search Engine Optimization, also called SEO, is the final step in optimizing your site. This is the process of determining which keywords are being searched by your target audience in order to optimize your site. Ranking keywords can help you bring in more traffic. This will help you reach a larger audience, readers, applicants, and viewers. Search Engine Optimization (SEO) is a broad digital marketing strategy that includes web design and content creation. Public relations are also included.
Take part in more online activities.
It may seem simple but being more active online can increase your reach, and even help you get applications. You must make sure you're active on the right sites to achieve this. Here are some tips.
Blog It is a great place to share information regarding your school with others. You can see how it differs from other schools and what's happening. This will increase search engine indexing, which will mean more traffic. More applicants means more traffic.
Guest Blog - While blogging on your own website is great, guest blogging can help you expand your reach on other sites. This is a great method to reach out to people who may not be familiar with your school. You can also link back to your website, which will improve its SEO.
SocialMedia: Social media is a great way of increasing tuition rates. Why? This is why you can target users via social media sites like Facebook and show them ads.
Make targeted mailings
Targeted mailings, an old-school marketing strategy still works in schools, are still a good option. This tactic requires you to hire a marketing agency to help determine the best place to send your mailings.
To ensure that your recipients know exactly what to expect, you will need to include a call to action in these mailings. Sign up now for our open house
Build relationships with schools at lower levels.
Networking is another way to increase application numbers. Many applicants get referred to schools through their guidance counselors. It is vital that you reach out and tell every counselor in your local community about what your school offers. Invite counselors to visit campus and give them promotional materials. Have fun! These simple gestures can help counselors talk with students and suggest schools.
Make a video
Today's society is not conducive to reading any content. Many people just glance through the content to get the "gist". This can lead a lot of miscommunications. A video explaining the school to prospective students is a great idea to grab their attention.
Here are some of the benefits.
They will remain more focused on your face.
Visual content is attractive and more easily shared.
YouTube is second in search engine traffic after Google. Video will bring you more targeted traffic.