How Responses to Reviews Can Help Your SEO Efforts
Many website owners are often wondering "does responding to reviews benefit my SEO?" The short answer is definitely yes; however, it's not always easy! When I first started website marketing several years ago, I made the mistake of ignoring all of the comments my customers and prospects posted online about my site. This turned out to be a major mistake for my business because it created bad feelings and stopped many potential customers from getting back to me. Fortunately, there are some easy steps you can take to ensure that your customers will respond positively to your SEO efforts.
First things first - consumers trust honest, legitimate reviews. Second things first, reviews help you increase your overall business by attracting new clients. By providing your potential clients with honest negative reviews, you help build their confidence in your ability to provide quality service and products.
How does responding to negative reviews help your SEO efforts? By creating a positive image for yourself, you are helping to solidify your position as an expert in your field. This will naturally lead to increased sales and more positive word of mouth. Responses to negative reviews don't have to be overly negative, especially if you follow a few simple rules. Your goal isn't to call the customer out, but rather call him out on his errors and suggest ways to improve his business.
It's important to make sure your SEO strategy doesn't involve making customers feel guilty for thinking negatively of you. You want to give your customers the opportunity to voice their opinions without feeling guilty for doing so. As mentioned above, calling out a review letter doesn't have to be negative. In fact, it can be a very positive experience and can even result in a positive review response strategy!
seo of the first things you should do when receiving negative reviews is to look into the reviewer's business. Is it common for customers to voice their complaints online? If so, that could mean the negative reviews are from a regular customer who is dissatisfied with your company's customer service or other aspects of your product or service.
Does this mean you shouldn't try to improve your company's service or products? Of course not. Instead, you should consider what actions might help your company to improve or change the way it treats its customers. Do you offer a refund policy, free shipping, or other forms of compensation for returning products? If so, you will want to use this same strategy to help you respond to negative feedback.
Is your review letter or other correspondence formal and convincing? You want to appear as a legitimate business to customers who are considering making a purchase from you. You want them to feel as if they can approach you about any concerns they might have. You also want to show your customers that you are interested in listening to their thoughts and needs. You don't want to simply regurgitate your sales pitch, but you need to demonstrate that you are willing to truly listen to their feedback.
When looking at whether responding to reviews can help your SEO efforts, it is important to remember that customers are far more forgiving than critics. You may only be receiving one or two unfavorable reviews, but if you treat all of them with the same respect as a positive review, you will likely find that these few remarks won't change your overall customer experience. In fact, most customers will appreciate being listened to and given a chance to air their views. As you listen, you will likely come to realize that most negative reviews aren't really aimed at you at all - they are instead highlighting a specific aspect of your overall customer service or product/service that you need to work on.