How Important Is it For Startup Moms to Hire a Marketing Agency?
A small business startup often has a limited marketing budget. Depending on your stage of development, you might have different desires and priorities. Are you first product, post-market, pre-series A, funded (Series A, B, C, D etc.)? A good marketing agency can help you navigate all of these choices for you while building your brand and securing future funding. If you're working with a marketing agency already, they will be able to guide you in all of these decisions while providing you with a realistic projection and future plan. A marketing campaign is one of the most important elements in securing future funding for a small business startup.
Depending on your startup marketing agency of choice, they should be able to provide you with a comprehensive marketing strategy. A good marketing strategy doesn't stop with a great headline or strong copy - it should continue long after that. A complete marketing strategy includes search engine optimization, content marketing, lead capture, tracking, social media, and much more. Your chosen agency should have the expertise and resources to develop and implement your plan, integrate your key metrics, and measure your results.
Search engine optimization is an essential part of any good strategy, but particularly important for new startups. While most agencies offer SEO, it's always best to work with a team that specializes in your industry. When developing your SEO strategy, your agency should look at your competition as well as your audience and try to incorporate certain characteristics of each into the right mix. Working with a specialized SEO agency can provide you with the advantage of a fully integrated strategy that works across all forms of media.
Content marketing is also an important element of a comprehensive SEO strategy for new startups. Many agencies offer content writing and SEO for small businesses, but it's important to find one that focuses on startups specifically. Small businesses face unique challenges that larger corporations don't, so they need content that speaks to them on their specific niche and offers up unique opportunities and solutions. Content marketing allows you to not only reach your core audience but also target your audience based on keywords. Hiring a content marketing agency with experience and expertise in your field will help you stay ahead of the trends and find success in the marketplace.
Tracking your results is an important part of developing your strategy, and having access to analytics software like Google Analytics will allow you to see your conversion rates. New startups are still trying to get noticed, and a solid tracking system can help you prevent lost opportunities and improve overall sales performance. Most top startup marketing agencies offer analytics and reporting software for affordable rates, so you don't have to spend thousands to understand how well your marketing efforts are working. New startups shouldn't have to invest a huge chunk of money to get the kind of return on their advertising that large corporations can, and by hiring an SEO and tracking company you can be confident that every dollar spent is making a positive impact on your bottom line.
You need to have a plan for how to grow your business, and the best way to do that is by having a solid SEO and business development team onboard from the start. While your first couple of months should be dedicated to building your online presence, the real growth and development will happen after you've built your brand and established yourself within your niche. It's important to hire a business development and SEO specialist who understand that startups need guidance and direction, and will work with you to help grow your business while keeping you on track to achieve your marketing goals. These experts know which keywords to use, what SEO tactics to employ, and even what social media tactics to incorporate into your marketing strategy to drive maximum traffic and conversions. While a business development and SEO specialist won't be able to bring you brand new ideas or a revolutionary new product to sell, he/she will be able to help you develop a comprehensive marketing plan that ensures your business growth.
Marketing is the most important aspect of any online business, and with an experienced startup marketing agency by your side, you can be certain that your SEO strategy is getting the results you need. The trick is to hire someone who understands the stakes that are involved in launching a new business, and has strategies that are designed to minimize risk while maximizing profits. A good SEO and business development team will sit down with you and go over your current website, identify all the traffic sources, and implement a comprehensive strategy to make sure that each and every potential customer transaction convert into a lead or sale. This means having your website ranked high on the major search engines such as Google and Yahoo, and ensuring that potential customers searching in that same engines will find you. By focusing on search engine optimization, as well as hiring a professional SEO consultant and business development team, startups stand a far greater chance of growing their businesses rapidly and sustaining profits in the long run.