How I Spent the Summer, or the Never-Ending Knowledge Day
WEB3 TON DNS Media
September 1st isn’t just Knowledge Day — it’s also a good reason to sum things up.
For some, it’s the school assembly with flowers. For others — a new semester at university. And for some, just a change of seasons. In adult life, the usual «Knowledge Day» doesn’t exist. That day is every day. Especially if your profession is connected with Web 3.0.
Over the past six months, together with webdom and WEB3, we’ve gone through our lessons — with tests, mistakes, corrections, and the first A+ grades. Today — the story of our marketer Pablo, who joined the project as a “crypto noob” and in 6 months leveled up the entire ecosystem.
Classwork: Learning to Write and Speak
The very first lesson turned out to be the hardest. Euphoria, shock, total confusion, and a wild desire to bring order.
«Honestly? When I first joined the project, it was a shock,» Pablo recalls. «I opened the website and didn’t understand anything. Then I opened Telegram — and realized the same thing: the posts seemed overloaded and way too complicated.»
That’s how the strategy was born: don’t speak «Web3,» speak human. Instead of dry wording — use metaphors, memes, and guides.
«I wanted someone hearing about domains and blockchain for the first time to understand why they even mattered.»
The first guide became a test paper — graded A+. The audience’s reaction showed the path was right. Then came creatives for releases, and it became clear: the strategy worked.
Summer of Experiments: the «Hell’s Kitchen» of Content
Very quickly, Pablo realized: the main reader of webdom is a beginner.
«I always pictured him as an ordinary guy like me, who just heard about TON and domains. Our mission is onboarding. We explain things to newcomers, while entertaining OG domainers.»
That’s how the channel structure was built:
— WEB3 Media — light, engaging, with memes, guides, and simple explanations.
— WEB3 — the official channel, focusing on news, updates, and technology. Products and features explained clearly, without fluff — so both the community and developers see us as a reliable source.
But getting attention isn’t enough. The real exam in Web 3.0 is earning the audience’s trust. And here we made a principle choice: no pushy advertising. No promises of “x’s,” no selling thin air, no aggressive marketing. Only facts, products, and engagement. That’s what creates an honest dialogue — the reason people stay.
«The hardest part of promotion is mistrust. People want quick profit and don’t always believe in the long game.»
What worked this summer? Giveaways, gamification, guides, light content for releases. Pablo regularly tracked metrics: not just reach, but ERR, ERR24, reactions, comments.
«It’s like an electronic gradebook: grades for every piece of work.»
Behind the scenes, life was a real lab.
«One post could take from an hour and a half to a day and a half. The hardest part was analytics. Memes were faster, but sometimes posts I personally didn’t like went viral. I take internal critique calmly: we don’t have a cult of creativity, we have a cult of results.»
And if webdom were a student? Pablo answers without irony:
«He’s the nerd from the third desk. Not a show-off, but with neat notebooks. I’m about 30% like him, the rest is pure creativity.»
Pablo’s Content Lessons: From F’s to A’s
Web 3.0 is a school without textbooks, homework, or boring teachers. Just as we dreamed in childhood: full freedom — you learn and do only what you want. No mom scolding. No teacher saying: «You’re the worst class ever.»
But the main thing: everyone studies here. Our team looks for ways to speak with the audience every day. Users learn new tools. Domainers build strategy and patience. Web 3.0 isn’t a hobby group, but a whole university, where every week brings new knowledge.
And like in any school, there are failing grades. Especially during the spring releases, when everything was changing on the fly: deadlines missed, creatives scrapped, posts had to be churned out ten a day. At such moments, content turned into endless retakes — the key was not giving up and pulling through.
Pablo smiles, remembering his first steps in the project:
«I thought I had to write ‘like a pro,’ but it turned out I just had to write clearly.»
He admits:
«What surprised me most was the loyalty of the domainer community. People hold tokens for years, not selling even at the peaks.»
And he makes the main conclusion of this summer:
«In WEB3, we don’t copy trends — we create them. We are literally writing history.»
However, this story is not written by one person. Everyone on our team had their own lessons: Elizaveta, Content & Community Manager, learned to speak about complex things in simple words and convey the project’s philosophy through texts, balancing between professional terms and memes. Anatoly, COO, learned to manage processes in new conditions and lead the project forward, even when things didn’t go as planned.
We all had our “A’s,” our retakes, and our tests of resilience. But most importantly — we are growing ourselves while pushing the whole Web 3.0 forward.
It’s Never Too Late to Learn
Every September reminds us: school is not walls, it’s a process. Web 3.0 is School 3.0. There are no ready-made textbooks here. Notes are written in real time. And «self-government day» lasts 365 days a year.
And like in any school, we go through all stages of growing up. First — primers and the alphabet of blockchain. Then — the first tests: memorizing new terms. Then — exams: complex products, analytics, community debates, and the test of holding your ground. These challenges make us older and stronger.
In school, there’s always room for mistakes and torn notebooks. Because they’re what turn a beginner into a pro. And they give that nostalgia, when you look back and realize: «I’ve grown.»
So with September 1st ahead — let’s keep learning, trying, and building a decentralized internet.