How Does Google Rank Search Results?

Initially, Google allocated a public logarithmic score (PageRank), accessible through its toolbar. Now, let’ Seo Service at a more indepth answer on why does it take so much of time to rank in Google. Additionally, Google will attempt to personalize search results based on recent search activity. Searching for “happy dog” while in White Bear Lake, Minnesota may yield results to a well-known web development agency based there. Whereas if you search for “happy dog” in Sydney, Australia, you will likely get images of, well, happy dogs. There may simply be one reason, like a significant technical issue, that is causing your webpage not to rank.

Taken together, this strategy can improve the relevance of your site and pages for multiple queries. But for newer sites, and sites without a lot of authority, over-optimization can be a real drag. If you're new to SEO, you should absolutely make sure your website is friendly to search robots such as Googlebot.

Back your claims with verifiable data, statistics, and research findings. Link to authoritative sources and academic studies to demonstrate the credibility and depth of your content. Craft clear calls to action (CTAs) that prompt users to interact with your content. Tell them exactly what you want them to do, whether it's subscribing to your newsletter, downloading a resource, or visiting another relevant page on your website. Encourage natural anchor text usage when other websites link to yours.

Keep It Fresh: Links, Content, & Engagement

Not so long ago, there was a leak of Google's internal documents. The doc uncovered some factors that Google considers when ranking websites in search results. What's even more interesting is that some of the details in the leak contradict what Google has publicly stated. All the pages that rank in Google have a variety of aspects going right for them at a page and domain level. While the three factors above are great starting points, there’s nothing better than a manual audit of the search engine results page (SERP). What if you want to build high quality backlinks to your website yourself?

Based on the use of the keyword, search engines can normally determine the search intent behind a keyword and match it up with search results accordingly. Your goal should be to craft content that’s so captivating it keeps your audience hooked and eager to stay on your page for longer. This will reduce your bounce rate which is just one of the user experience signals Google uses to evaluate the quality of web pages. Comparing your keyword rankings to that of your competitors will allow you to benchmark your own performance against theirs.

This, coupled with the absence of a backlink profile and historical data, can contribute to new websites not showing up immediately. Even if an established website can rank quickly, maintaining and improving those rankings is an ongoing process. The digital realm is ever-evolving, with content continuously being added and algorithms regularly updated. The path to ranking on Google's search engine results is not uniform; it greatly varies based on multiple factors, including the age and history of your website.

Internal links help users navigate your site, promote your main pages and give a deeper understanding of a particular topic or concept. As for Google, internal links help to understand and find all the pages for better crawling and indexing. Moreover, by passing link juice, they also signal to search engines the importance and relevance of specific pages. Search engine algorithms frequently change, impacting the ranking positions of websites. If you regularly check your Google rankings, you can adapt to these changes easily.