How Do Google Reviews And Maps Affect SEO? - NapoleonCat
The 6-Second Trick For Harvesting Social Media for Generation of Near Real-time
Guides write more extensive service evaluations and post photos in order to assist other Google Maps users find out about the area. In exchange, they receive a variety of perks, like early access to brand-new features, special local meetups, totally free access to Google services, discount rates and vouchers and more. Now, Google states, it's kicking off a pilot program that will allow Google Maps users in select markets to follow top Local Guides by clicking a new "Follow" button on these users' profile pages.
In a new area on the "For You" tab in the app, you'll discover the location recommendations from the Local Guides. Google is piloting the program in Bangkok, Delhi, London, Mexico City, New York, Osaka, San Francisco, So Paulo and Tokyo, for the time being. Most likely, if all goes well, it would expand to more markets.
Just over a year ago, Google rolled out a "Follow" feature for tracking services on the Maps app, which later on expanded to i, OS. This summertime Google launched a host of tools for regional businesses that enabled them to upgrade their photos and profiles on Google Maps, declare a short URL and send out deals to consumers all features that challenge Facebook Pages.
Of course, there's one huge caveat to the Local Guides program in terms of utilizing it as a good source for company details: it's crowdsourced details from routine people, not expert critics or reviewers. That indicates the quality of the Local Guides' reviews can be fairly hit-or-miss. Meanwhile, Google appears more concerned with Local Guides' engagement and amount of evaluations, rather than review precision or quality.
For example, lots of restaurant evaluations do not state much more than "the food is incredible! google map business listings 't wait to return!," or some variation of this with a couple of more words. They often read no better (and in some cases much even worse) than the other user reviews on the Google Maps app. That's not to say all Local Guides' evaluations are unhelpful many do make an effort however just seeing an evaluation identified as being from a "Regional Guide" is no sign of the evaluation's quality.