Home Staging

Home Staging


Home Staging is the science of transforming a " killed " housing into a pleasant, ordinary - in a magnificent, illiquid - in demand. It' s a science of preparing a property for sale or rent.


The concept of home staging was invented by realtor Barb Schwartz back in the 1970s. She was the first stager, and this innovative approach for that time allowed her to achieve great success. Home Staging isn't about design, renovation or even decorating an apartment. The goal of staging - to maximize housing transformation at minimal cost, using a little effort to make the apartment much more desirable. 


Create the maximum effect by applying a minimal effort seems impossible? Specialists of INEL Company know everything about it. Unlike expensive repairs, which might never pay off, home staging allows you to sell real estate with tangible additional profits. Competent approach at each stage of work with real estate helps the company to derive maximum revenue for our partners.

Correct preparation of apartments can easily increase their value by several percent, and sometimes much more. It's not a question of hiding the breakdowns or passing off non-working equipment as a worker and trying to "fade up the price". The goal is to turn an unattractive and neglected house in a place where the buyer is ready to pay as much as you ask for. From the design of apartments staging differs in that design, as a rule, is based on the personal impressions of the owners. Staging, on the other hand, aims to create a universal impersonal space, without distracting customers from suggestive thoughts and associations. 


To prepare the property for sale INEL Company agents recommend to rely on the following guidelines:

  • Clean up the rubbish. Long known that surplus things "eats up" the space, and an impression of trashed and untidy apartment definitely interferes with its profitable sale. That is why home-staging always starts with cleaning up everything superfluous and spoiling the first impression. The same applies to worn-out equipment.
  • Cosmetic renovation, minimum. Change life seeing wallpaper or repaint the walls, sanitary ware should shine like new.
  • Give the apartment universality. Remove personal photos, magnetics and other things that clearly demonstrate someone is living here now, or lived before and prevent the buyer to imagine himself living in this space.
  • At the same time, don't forget the decor. You can add some stylish accessories such as soft cushions on the sofa, an interesting bathroom curtain or an artificial lawn on the balcony. Properly selected accessories will give the client a sense of attachment to your apartment, and it' s important to keep them universal and not to match your taste.

Create an atmosphere. Colour of interior, pleasant smells and views from windows, sometimes even unconsciously, but significantly affect our decisions. There are many techniques to help visually transform both small and disproportionately large rooms. 

Take good pictures. Your interior should be attractive at a glance. In the age of online technology, only a fool will not promote an apartment on the Internet. And for the Internet you just need quality and beautiful photos. 

Environment during the viewing of the property should cause the buyer positive emotions, a sense of comfort and to form a positive first impression. 


Investments in home staging directly depend on your time and budget. The budget depends on condition of your property and its average market price. There is a pattern in the staging - the worse the original condition of the apartment, the more necessary and effective home staging is.

You can earn on world real estate without burdening yourself with unnecessary worries. With crowdfunding platform INEL Company just a couple of clicks to start enjoying the passive income. Don't miss your chance to succeed with INEL Company!

Report Page