Head of Media Buying (iGaming, Tier 1–2)

Head of Media Buying (iGaming, Tier 1–2)

@missblonde1

We are searching for an ambitious Head of Media Buying for one of the largest players in the iGaming sector. The ideal candidate has experience with Tier1/2 traffic acquisition.

Your Mission:

  • Lead the product-focused media buying strategy with spend-based budgeting to optimize ROI.
  • Plan, launch, and optimize Facebook Ads campaigns. Handle Google Ads and in
  • app traffic as needed.
  • Manage budgets of $500K+ and ensure attainment of KPIs (ROAS/ROI, CAC/CPI, LTV).
  • Build and lead a team of Media Buyers. Hire, mentor, and drive performance.
  • Plan and expand channels, run pilots, and scale successful sources.
  • Collaborate cross-functionally with Product, Analytics, Creative, and UA/CRM teams to ensure aligned processes.

Your Unique Contribution:

  • Experience in product media buying and working with a spend model.
  • Experience working with products or expensive games (not CPA/crash traffic).
  • Successful experience managing budgets of $500K+.
  • Focus on Facebook Ads, experience with Google Ads and in-app traffic is also welcome.
  • Experience working with Tier 1–2 markets (if Tier 3 — it is important to have Tier 1–2 cases).
  • Management experience: a team of 3+ people or more.
  • If you do not have your own team — willingness to build it from scratch (support from the company is available).
  • English is not required.
  • Full infrastructure for work is provided.

What’s in It for You:

  • A dedicated team of industry professionals who foster a friendly culture and a success-oriented mindset.
  • The ability to choose between fully remote, hybrid, and in-office work arrangements.
  • Convenient offices around the world.
  • Technical equipment provided.
  • Employee development plans.
  • Medical insurance & paid sick leaves.
  • Compensation for professional education.
  • English classes.
  • Sports allowance.
  • Educational support from our L&D team: internal and external trainings and conferences.
  • Referral program.
  • Corporate parties and team building events.

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