Have your subject early in the sentence

PROBLEM

You start off with your sentence, but your readers have to stumble through a lot of words to get to the sentence subject.

Take a look at the above examples.

The grammatical subjects in the bad versions are 14 and 11 words away from the beginning. The author is virtually making his/her readers to dig out for the subject.

However, readers are always really busy and will not waste much time in decrypting the text. Your readers will want important facts right away. Your readers will not want to keep the auxiliary information in their minds until they get to the core of your text.

Also, your readers' brains generally concentrate on the left side of the page. So, if the left-hand side of your sentence is missing the core information, chances are that your readers will fail to find it altogether.

SOLUTION

Place your subject as close as possible to the beginning of the sentence.

Ideally, you should start with a subject.

If that is not an option, make sure that your subject is no more than 3 words away from the sentence start.

IMPACT

This approach will make your core facts stand out. What is more, your text will become fast-to-read and easy-to-interpret. As a result, your readers will not have to work too hard to appreciate your writing, which will impress them greately.

Adapted from "101 Tips to Avoid Mistakes in Academic Writing and Presenting" by Wallwork and Southern and from "The Reader's Brain: How neuroscience can make you a better writer" by Douglas.