Hard drive and... clothes?

Hard drive and... clothes?

Innopolis Students

Daniel Elambo Atonge, a first-year bachelor student, has created his own clothing brand «HARDRIIVE CLOTHES». How the idea came about, what inspired him to create T-shirts and sweatshirts, for whom are they made and why is Daniel's brand so promising? We hope to answer these questions further in the article.

Daniel Elambo Atonge

How did you come up with this idea?

I always imagined that it would be exciting if students could express their feelings, thoughts and the day-to-day struggles they go through using apparels they wear. As a student, it isn’t easy to meet up with the deadlines of assignments and projects. What is more, some instructors make the learning process less stressful by using fun memes. Creating a brand and unveiling my idea was what I did. The brand name was chosen to be «HARDRIIVE CLOTHES».


Who makes the designs?

I made it by myself trying to improve my design skills because I am not a professional in it. That's why my friends from Moscow helped me to make an idea grow to a concept. I put a lot of effort for you to see the final result.

What was the company who printed and how do you work with them? 

I use an online platform that supports delivery on-demand to anywhere in the world. It is the primary method of distribution that allows me to focus on designs only and not to waste time on other time-consuming activities.


How can one buy the clothes from your brand?

Anyone interested can contact me directly (in Telegram and on Instagram) for more information on the ordering procedures on the website (https://bit.ly/2IX3Nx9) or if they encounter any problems. The target audience are my comrades, mentors (whose advice cannot be overstated) and the computer science community as a whole.

We think that Daniel is a brave and dedicated person, and his brand's designs are very original. That's why, to our mind, «HARDRIIVE CLOTHES» is going to be a success.

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