HOW TO TEST NEW OFFERS

Over the last week the results have improved slightly . RPC increased in all categories and it was felt on the profit .

In this article I will share some small hints about testing offers, which may be useful to some people .

CHOOSING OFFER ( CATEGORY)

Basically the categories ( offers ) for the tests we take from 2 sources :

1 - Affiliate recommendations 

2 - Spy serivices (Adheart, Pipiads, FB Library etc).

But even if we have received recommendations from affiliates, we still look at these offers in spy and pay special attention to how long competitors run this offer. If we find creatives that run for 3+ days we pay attention to them.

Selecting KEYWORDS 

Keyword we often choose our picks based on criteria such as :

1. Keywords run on spay for at least 3+ days 

2. Keywords consist of 4+ words ( long-word keywords )

3. these keywords can sometimes be too promising. 

4. Personal feelings 

Testing keywords 

We recommend that our media buyers run keywords for at least 2 days . Pay attention to RPC behavior at different times of the day and days of the week. Often the price can be significantly different and this can play to your advantage.

If on the first day we see a very low payout on a keyword ( lower than - 30% ROI ) and we see that it is not clickable, we replace this keyword with another one without waiting for the second day.

If keywords run at least 0 ROI, we let them run for at least 2 days and optimize.

It is recommended to test at least 100$ per domain per day. So you can more accurately understand the average RPC by keywords and within a day to change keywords that do not involve the user and give a low payout. After 2-3 days if the payout still hasn't increased you can try adding macros "in {city}" and see the result .

KEYWORDS SPY TOOLS

We tried using a bunch of keyword spy services such as AHREFS , Google Keyword Planner , Semrush - nothing from this showed positive results . We did not see any correlation between the declared RPC there and the actual RPC . it's for informational purposes only and maybe to get some inspiration.

But its up to you to try or not :).

IMPORTANT !

In general it is worth paying attention to keywords ONLY when we have achieved the maximum cheapest CPC in FACEBOOK. If you immediately start changing keywords and you have the price per click on FB twice as high as stated by the affiliate rep, you will never be in profit.

On how to test offers in FACEBOOK that would achieve the cheapest possible click will tell in the next article :)

That's all for now, I will regularly update my channel with such articles, and if you have any questions, you can write in ls or in the comments and I will try to help.