Guide To Conducting An Instagram Audit | The Guide You Need to Read!
An Instagram audit is a way to check the progress of your social media marketing efforts. It’s important to take the time to evaluate what you want to accomplish and what you don’t. For example, if you want to prepare for a marathon, you will probably want to meet with a coach from time to time. If you are trying to grow your business through Instagram, you should conduct an Free Instagram audit.
Audit Your Content
Then the meat and potatoes of your Instagram profile: your content. As an Instagram marketer, a lot of your energy is spent creating content for your profile, so it’s important to have a clear idea of what works and what doesn’t. If your content doesn’t resonate with your followers, you need to reconsider your strategy.
Check Your Hashtags
Hashtags are very important to expand your reach on Instagram, but not all hashtags are created the same. While targeting the most popular hashtags can be tempting, searching for more hashtags that have fewer but more involved followers can often be helpful. Ideally, you will want to combine the two strategies. You can use any of the analysis tools I mentioned so far to see if you have used effective hashtags.
Analyze Your Profile
When someone visits your Instagram profile, they should have a clear idea of who you are. You can analyze your profile photo, username, biography, link in the bio, attractions, and your brand if you have a consistent theme. If you’re struggling to get the attention you deserve on Instagram, sign up for Kicksta today and start attracting more followers who are interested in your brand.
Instagram is primarily a visual platform, so you need to make sure your profile photo attracts attention and immediately convey what your brand means. For many brands, this is usually their logo. If your profile photo doesn’t create the right first impression, your entire profile will suffer as a result.
Your username should be easy to remember in the first place, but it should also provide information about your brand ID. Do an Instagram audit and make sure your username matches your brand. However, don’t change your username if it’s not really justified, as such a drastic rebrand can make it difficult for your current followers to find you.
Your bio is the ability to communicate your brand identity directly to your followers and visitors. A good biography is compelling, engaging, and concise. If your biography does not meet these criteria, consider changing it.
The Bottom Line
Regularly checking Instagram’s health status is critical to the success of your business on your platform. Without taking a step back and evaluating what works and what doesn’t, you are doomed to repeat your mistakes and waste your time and money in the process. Also, without clearing your followers on Instagram follower audits, you won’t get accurate information about your audience.