Growth on Instagram: How does the Instagram Algorithm work in 2020?

Instagram is deeper than ever today. There are a lot of questions on how each feature on the Instagram app is going to affect the accounts and how we are supposed to embrace it and work on it. 

With the new feature on Instagram that was released in India called as Reels, the confusion erupted even more. The new Instagram users and influencers are in a dilemma about which tactic or strategy to use because a lot of their efforts are going haywire. 

If you are thinking to buy followers for Instagram account in the meanwhile, we would request to understand the complete working of Instagram’s algorithm and then make an informed decision. 

Now, questions are: Do IGTV videos perform better or posts? Do hashtags perform at all?

Here are some factors your feed needs to have in order to work well on Instagram in 2020 such as Interest, Relationship, Frequency, Following, Usage, etc. 

One thing you need to understand that you need to go as per the trend. Since the algorithm is based on machine learning, if there is any new behavioral pattern that the app picks up, it naturally goes towards that. 

Engagements with posts or your IGTV videos are of course relevant and essential which is why, you would need to make sure you are reaching maximum people, having more likes, comments, and reshares of your posts. 

If you are receiving a good number of direct messages to your account, it means that the audience is well engaging with your account. 

Instagram also focuses on the time of the post shared. Instagram also works on how often you open the app. If you are using the Instagram app frequently, then you can see that Instagram optimizes your feed according to the best performing posts. 

If you think videos are performing more than photos, then you are wrong here. It depends on how you use Instagram and the app automatically optimizes your feed based on your usage. However, if you see IGTV appears 4 times bigger than the posts on the explore page. 

Now, if you want to buy followers for Instagram in the right way, you have to make sure it is done authentically. This is because Instagram’s algorithm is based on machine learning. Everything is indexed and ranked based on transparency and engagement. If you are able to authenticate your engagement, then you can hack the algorithm to your success. 

Conclusion

This is how you can work along with Instagram's algorithm and map your strategies likewise. Every tactic or strategy you are trying to implement needs to be based on user behavior and engagement with your account. Make sure you are also engaging with your viewers and if possible try to reply to every comment possible. You can use some tools to help you out. 

Make sure, when you are about to buy followers for Instagram, you are dealing with authenticate sellers. Otherwise, it can harm your Account as well as your Business Reputation.