Got AI KPI's?

What do you think of this... i firgtwhere i heard this...

Marketing KPIs

Sales Revenue
Cost Per Lead
Customer Lifetime Value
Inbound Marketing ROI
Traffic-to-Lead Ratio (New Contact Rate)
Lead-to-Customer Ratio
Landing Page Conversion Rates
Organic Traffic
Social Media Traffic (and Conversion Rates)
Mobile Traffic, Leads and Conversion Rates

PR KPIs

...in eBook...

Impressions
Impressions get a bad rap—but there's plenty of potential in this ‘potential' metric, as long as it's used in the correct context. As a read on your overall reach, impressions can reveal a ton once you drill down and begin analyzing what role your total potential audience contributes to conversions. It's certainly not a standalone KPI, but impressions can play a convincing supporting role.

Media Mentions
We can write a whole eBook about the mention itself (coming soon!). Simply put—a mention is the quintessential earned media metric, representing any instance your campaign, brand or key message is discussed in the media, whether it's online or on TV. Don't group these with social mentions, which have taken on a life of their own. Media mentions carry more weight, as they occur within highly trusted channels from reputable sources and publications.

Web Traffic
A brand awareness campaign can best be measured by a boost in traffic and new unique visitors to your website. And as long PR and marketing teams are aligned, attributing campaign web traffic to subsequent conversion opportunities will certainly prove your worth.

Content Quality
Quality is key when evaluating your mentions—especially in crisis situations. Two different metrics can inform the quality of a mention:
Sentiment Analysis establishes the tonality of a mention by evaluating the level of positivity or negativity in surrounding discussions.
Prominence is calculated by measuring how often a mention appears in an article, if it's part of the headline or buried deep within the copy.

Share of Voice
This KPI is all about comparing apples to apples, or in this case—understanding where your brand stacks up against competitors. When analyzing and strategizing to compete for market share, share of voice measures media presence or the strength of a particular media mention.


7 Best Influencer Sites – Making money as an influencer
Famebit. Famebit is probably the top influencer site for brands and influencers to use. ...
Collectively. This is an agency where they connect brands and influencers for you. ...
Grapevine Logic. Grapvine is similar to Famebit. ...
Revfluence. ...
Obviously Social. ...
Brandsnob. ...
Hypemarket.
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