Google, Yahoo!, Pandora's Box And The Lottery
In the fall of 1990, the musical group Snap had a monster quantity a single hit record known as, "I've Got The Energy."
These days, a search engine and a directory (AKA) Google and
Yahoo!--quantity one and number two respectively, have "the
power," and we handed it to them on a silver platter.
The aforementioned search engine and directory are the two
largest players in the multi billion dollar spend-for-search
industry.
Our stubborn and foolish reliance on search engines have
assisted to open up a "Pandora's Box" of greed, arrogance and
theft.
Yahoo! Express is a excellent illustration of all three of
individuals evils! Verify out their terms:
"Please keep in mind that payment does not automatically
assure inclusion in the directory, web site placement, or
site commentary. As with all sites recommended to us, last
judgement remains solely with Yahoo! editors. Yahoo! Express
Ensures All Yahoo! Express submissions will be evaluated
within seven enterprise days. You will receive an e-mail
response inside 7 business days, stating whether your
entry is accepted or declined. (If your entry is denied, you
will be advised why.) The Expense of Yahoo! Express Yahoo! Express
requires a US $299.00 non-refundable, recurring yearly fee
per submission, or US $600.00 non-refundable, recurring
yearly fee for submissions offering grownup content material and/or
solutions. Yahoo! Express does not assure a listing in the
Yahoo! directory, nor does it guarantee the kind of
placement or description that your website will receive if
accepted. Please read our Yahoo! Express Terms of Services to
evaluation the terms and conditions of Yahoo! Express."
I imply, believe about this for a 2nd. You pay out $300 to $600 to get listed in their directory, and they inform you they cannot ensure your site will be listed. And by the way, if your web site is rejected, we'll just preserve your money!
Why does Yahoo! do that? Since like "lambs going to
slaughter," we permit them to!
Here's an additional instance of greed, arrogance and theft? Check
out this statement from Google:
"We are exposed to the threat of fraudulent clicks on our ads.
We have routinely paid refunds associated to fraudulent clicks
and expect to do so in the future. If we are unable to stop
this fraudulent action, these refunds could improve. If we
discover new evidence of previous fraudulent clicks, we may have to
issue refunds retroactively of quantities previously paid to
our Google Network members."
Now, I do not know about you, but I for 1 refuse to believe
that bunch of poppycock about Google getting powerless to quit click fraud. The difficulty is, there is no incentive for them to stop it. It truly does not matter to Google how numerous occasions somebody fraudulently clicks on your ad. Why ought to it? It isn't going to affect their pocketbook. They still get their cash either way!
And they never even have to worry about processing an avalanche of refunds, since many of their advertisers don't even know how to analyze their log files. Therefore, they have no concept how much cash they are dropping. So, they just preserve proper on replenishing their pay-per-click accounts, foolishly hoping to catch "lightning in a bottle!"
Why is not Google performing much more to avoid click fraud? I never
know precisely, but I have a couple of theories. Initial of all, Google's advertisers haven't expressed the required outrage to effect alter. Secondly, I believe Google has looked at the bottom line and determined, it really is really a lot much more price efficient to concern a handful of refunds than to develop the technologies to eradicate click fraud.
Otherwise, Google would have stepped up to the plate like a accurate leader and mentioned one thing similar to this ficticious statement:
"Absolutely nothing is more essential to us than our consumers. They
assisted make us who we are these days, and we will not let them
down. We are established to meet and defeat click fraud head
on--no matter how how extended it will take or how much it
ultimately costs!"
By not issuing the above statement or something along these
lines, Google revealed its correct colors!
In my post, "The Reality About Search Engines: Playing A
Game You Can not Win," I in contrast the odds of acquiring a large
ranking in the search engines akin to winning the lottery.
This is what I wrote:
"If you go strictly by the numbers, Yahoo!, MSN and Google
are the "Large three" of search engines and directories. Among
them, they index hundreds of thousands and millions of pages in their
directories. Even though Google claims to index over 4 billion.
However, which is a topic for yet another day. The level is, out
of all these hundreds of thousands and hundreds of thousands of pages, there is room
for only a really couple of websites at the top of the outcomes
pages.
That means, if you go strictly by the quantity of indexed internet
pages in their directories, you have a much better likelihood of
winning the lottery, than obtaining high sufficient in the outcomes
pages to exactly where it is going to make a significant distinction
in your traffic. Which is not my viewpoint, it's a reality!"
After that article was published, you should have seen some of the e-mails I received from angry Seo specialists, telling me I didn't know what I was speaking about, and writing something like that was reprehensible and irresponsible journalism!
Irresponsible journalism. Actually? As the saying goes, "the
evidence is in the pudding." So, I'm going to allow my readers do
the math:
According to a current study by Inktomi and NEC Analysis,
there are currently more than two billion internet sites on the
Web. Google, Yahoo and MSN are deemed the "Huge 3"
of search engines and directories. In other phrases, these
3 produce the bulk of site visitors.
Now, we all know the top ten is considered prime real estate,
with regard to the search engines. Dewa Casino Scientific studies have proven that
if you're site is listed outdoors of the leading ten spots,
there's a considerable drop-off in traffic. Sadly,
there are only a complete of thirty top ten spots among the "Large
3."
https://nortonscouts.net/gambling-is-the-mostumbitious-thing-known-to-man/ Are you still with me so far? There are only thirty
available best 10 spots, and an estimated two billion
websites on the World wide web. You do the math! Thirty and two
billion certain sound like lottery odds to me. What do you
think?