Google Keyword Research: – So Simple Even Your Kids Can Do It

Alex Roe

Keyword Research is vital and initial step in online marketing.

If you fail at Keyword Research, you will fail in attracting awesome traffic to your website.

You don’t need to do hard work to find awesome keyword, just you need to know the characteristics of Great Keyword.

Yaa Great Keyword … Anyone thing which makes miracle is considered as Great .

So I mentioned it as Great keyword.

To do Keyword research you do need any premium tools, you can use Google to complete you work.

Before discussing about “How to do Keyword Research with Google?”,

Lets see “What makes a keyword Great to rank a Website?”

Characteristics of Great Keyword:

Keyword Must be User search focused.
It must have search value above 100 visitors/month
The competition should be low.
It is better if it is long tail keyword etc.,

You don’t need Great tool to find out Great Keyword, Google is enough….because it is the boss behind all SEO works.

Google will show you metrics to identify Good Keywords.

Lets watch How to Identify Best Keyword with Google.

As I mentioned above, Keyword must be User Search focussed, it means your Keyword must be around user requirement.

Ex: If a user is searching for Laptop repair services, to attract users with the same search query you need to focus on Laptop repair services as main keyword of your content.

But the problem is

There is a lot of content is available online with the main keywords, so you need to select the related keywords around the main keyword to reduce the competition like Laptop screen repair services , Laptop Keyword repair services etc.,

Google-search-engine-results-based-on-Laptop-repair-service-keyword

Low competition keyword related to Laptop Repair Services. Checkout the image below

Keyword -with-low -volume and low competition

In the first image, you can notice the search volume( 1900/mth) and competition ( 0.24) and search results for this keyword is nearly 21 crores. and the competitors for this keyword are Justdial, Indiamart and service search engines.

So it is difficult to rank for the Keyword.

If you Observe the results for Laptop Repair services Madhapur, you will find the results are around 2 lakhs and competition is very low.

You can rank the New website easily for low competition keywords than high competition keywords.

You can ask “How to rank fro high competition keyword?”

You can rank your website for High competition keywords once your website gains traffic and trust from Google for low competition keywords.

Steps to find good low competition keywords through the Google Search Engine :

Put the main keyword in the Google search box and click space, it will show related keyword through Auto suggestion features as below.

Images-showing-google-auto-keyword-suggestion-feature

In the above image, you can observe the other related keywords searched by the user through Google autosuggestion features.

2. After selecting the related keyword you should know the search volume of the keyword. for that, you need to sign in into Google Adword.

if you don’t have an account, you can create Google Adword account through your Gmail account.

3. Inside Google AdWords account, you will find a free keyword research tool called Google keyword planner like as shown below.

a. Under find new keywords section, you can get the list of new keyword around your main keyword by entering the main keyword or topic keyword or URL related to your niche.

b.Under Get search volume and forecasts section, you will find forecast data such as clicks, impressions, ad position and amount required to achieve forecast Ad metrics related to your keyword as shown in below image.

3. Enter your keyword to find a new keyword search box to get the related keywords and their search volumes.

It will show you a list of all related keywords along all metrics such as search volume, Average CPC, keyword competition and monthly average searches etc., as shown in below video.

google-keyword-planner-search-volume-metrics

Note: Make sure to have Volume above 300

CPC ( Cost Per Click):

It will show the amount you need to pay per click for Google to show your website on top on Google search results for a particular keyword search.

google-keyword-planner-cost-per-click-metrics-showing-CPC-value-laptop-repair-service-keyword

Note: Make you the CPC value is low, the keyword with high CPC value is known as Commercial keyword and it is very difficult to rank for it.

Keyword Competition[Comp]:

It will define How much competition exists for a particular keyword to rank your URL.

Note: Lower the competition, higher the chance to rank the URL fast.

Average Monthly Searches:

It will define average monthly searches for the particular keyword and helps you to select the best keyword.

Note: Make sure to have average monthly searches value between 100 – 1K

Summary:

In overall, a good keyword should have the following characteristics

Low Keyword competition
Low Click through Rate
High monthly Average search volume (> 100-1K)
Should not be Commercial intent with high search volume.

As of now, you understood How to find related keyword by Google Keyword planner inside Google Adwords.

Let’s see other places where you will find related keyword searches

Bottom of the Google search engine pages

All the keywords available here are keywords searched by the user. By focusing on these keywords, you can rank for long tail keywords.

Conclusion:

To say simply, always try to find the keyword with low competition, High search volume and average monthly searches(100-1k).

Use Google auto-suggestion features which is available at top and bottom of the Google SERP to know what your user is searching before putting it in Google keyword planner.

I hope this article will help you, don’t forget to like, share and comment on your favorite keyword research method in the comment section.

You can make a topic suggestion to Digitallbeat in the comment section.