Google AMP

Google AMP, short for Accelerated Mobile Pages, is an open-source initiative launched by Google in 2015 with the aim of providing a faster and more user-friendly mobile web experience. AMP is specifically designed to optimize the loading speed of web pages on mobile devices, addressing the growing demand for faster access to information on smartphones and tablets.The key principle behind Google AMP is to streamline the mobile browsing experience by simplifying the underlying code of web pages. This is achieved through a combination of various techniques, including: