Go-to-Market гайд – Web 2 -> Web 3.0

In web2, the primary GTM stakeholder is the customer, typically acquired via sales and marketing efforts. In web3, an organization’s GTM stakeholders include not just their customers/users, but also their developers, investors, and partners. Many web3 companies therefore find community roles to be more critical than sales and marketing roles.

Подробный разбор модели выхода на рынок для каждого типа Web 3.0 компаний - https://future.a16z.com/go-to-market-in-web3/

Подробный разбор модели выхода на рынок для каждого типа Web 3.0 компаний - https://future.a16z.com/go-to-market-in-web3/