Giving the ability rather than the result

Giving the ability rather than the result

BetterPic

Companies giving employees a professional portrait is a genuine idea with one predictable failure.

The failure

Assigning someone a face. A headshot is a statement about how a person wants to be seen, and made on their behalf it lands as an obligation rather than a benefit.

The people most likely to resent it are the ones who most needed a new portrait, which is precisely the wrong outcome.

The form that works

Give the possibility. The recipient chooses which image becomes theirs, and that single difference separates a present from a task on someone's list.

Why it is a good gift at all

Most people never get round to this. Not for cost reasons — because it requires deciding to, then a date, then travel. Removing those three obstacles is the whole value.

The thing to state up front

How long the source photographs are kept, as a number, and that declining is genuinely costless. A gift that arrives with an unanswered privacy question stops being a gift.

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