General Manager

Company: Breezy!

Let’s get to know each other: we’re Breezy, the #1 company in trade-in and device refurbishment services across Central and Eastern Europe, Central Asia, and the Caucasus. We’re a team of 250+ people across 8 countries, and every day we build businesses, products, and projects we’re proud of :)
We are part of the international holding company ASBIS, a distributor of IT products.
What do we do?
- Trade-In is a service that allows customers at our partners’ stores to trade in their devices and receive a discount on a new gadget or a gift card.
- Buying back devices from companies is a service that helps businesses of any size and type turn devices they no longer need into cash—quickly, safely, and in an eco-friendly way.
- Device Refurbishment — our AI-powered robotic production facility holds three international ISO certifications and meets the industry’s latest Industry 5.0 standards. This is how we guarantee the quality of every device we sell.
- We also have our own retail stores and an online store.
Our partners include major electronics chains, telecom operators, IT companies, as well as authorized Apple and Samsung partners.
🇰🇿 We are looking for an experienced General Manager to lead Breezy’s business across Kazakhstan and the Central Asia region.
We also consider candidates from other locations and provide relocation support🙌
Core responsibilities:
* Lead commercial and operational performance across all business streams: Trade-In, Refurb, Retail and E-commerce — ensuring delivery of revenue, profit, and cost-efficiency KPIs.
* Oversee production and the full supply chain, including device intake, grading, refurbishment, packaging, logistics, and aftersales operations — maintaining high standards of quality, accuracy, and speed.
* Manage financial and operational discipline, ensuring robust budgeting, accurate forecasting, optimized working capital, and efficient cash conversion in compliance with Breezy Group reporting and governance standards.
* Prepare and defend annual budgets and strategic plans before Breezy HQ and the Board, aligning operational priorities with profitability and capitalization goals.
* Build and empower a strong team, ensuring clear accountability and synergy across Sales, Operations, Refurb, and Finance functions.
* Promote and uphold Breezy’s core values — Leadership, Synergy = One Team,ClientCentricity, Professionalism, and Responsibility — ensuring these principles guide all business decisions, internal culture, and partner relations.
* Represent Breezy Kazakhstan externally, participating in key industry exhibitions, trade conferences, and networking events to promote Breezy’s brand, partnerships, and circular economy mission in Kazakhstan and the Central Asia region.
* Foster innovation and data-driven excellence, supporting adoption of AI-based diagnostics, ERP automation, and digital reporting tools to enhance transparency and scalability.
* Maintain transparent and regular communication with Breezy HQ.
Required Experience:
* 7+ years of successful experience in a similar leadership role (General Manager / Country Manager / Regional Head)
* Strong expertise in Kazakhstan regulations, tax legislation, and financial reporting standards
* Solid knowledge of management accounting (P&L, Cash Flow, Balance Sheet) and performance management
* Experience applying Lean principles, as well as strategic planning and project management methodologies (Agile, Scrum)
* Excellent negotiation and commercial skills, including short- and long-term procurement and sales planning
* Strong results orientation with high level of ownership and accountability
* Proven leadership skills, with the ability to manage, motivate, and develop teams
* High level of stress resilience and ability to operate effectively in fast-paced, changing environments
* Strong analytical skills and a structured, data-driven approach to decision-making
* Independence and confidence in decision-making, with a proactive mindset
* Understanding of marketing fundamentals and local consumer behavior in Kazakhstan / Central Asia
* Fluent in Russian
* Kazakh language is desirable
* English – upper-intermediate+
Why Join Breezy:
* The opportunity to contribute to the growth of an international company
* Leadership role with strong ownership and visibility
* Dynamic and entrepreneurial business environment
* The opportunity to lead and develop an entire region
* A strong team and international experience
* Work with experienced leaders from different countries
By responding to the vacancy, you consent to the processing of your personal data indicated in your CV. For more, please visit https://www.asbis.com/gdpr-candidate-privacy-policy

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