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13 oct. 2024 · Les cinq conseils pour une campagne de marketing d’influence réussie pour les Gen Zers sont les suivants : valeurs et mission claires, transparence et responsabilité, personnalité et authenticité, et communauté. Qui est la Gen Z ?. Five tips for a successful influencer marketing campaign for Gen Zers are: clear values and mission, transparency and accountability, personality and authenticity, and community. Who is the Gen Z? They are baby boomers and millennials. In marketing, GenZ is designating target audiences according to generations.