GTM Lead

Company: Secret

About Secret
Secret helps entrepreneurs save on their SaaS stack through a catalogue of negotiated software deals.
That same catalogue is valuable to other companies. SaaS platforms, fintechs, banks, accelerators, online training platforms, creators, communities, media and tech companies use Secret to offer meaningful software savings to their customers or members.
We make that possible through co-branded, embedded and fully white-label experiences.
Our B2B business is already established, with hundreds of partners using Secret.
The opportunity now is to take what already works, identify where we can win at much greater scale, and build the GTM engine to get us there.
The mission
Own and scale Secret’s B2B go-to-market.
You’ll build on proven demand and an established customer base to identify our strongest segments, accelerate pipeline generation and turn our current sales motion into a predictable and repeatable revenue engine.
This is a hands-on leadership role.
You’ll sell directly, work closely with existing partners, run GTM experiments and improve the way we generate, close, activate and grow accounts.
As the business scales, you’ll build the team and systems around you.
What you'll own
GTM strategy — Identify where Secret has the strongest right to win. Prioritize segments, ICPs, geographies and use cases based on revenue potential and evidence from our existing customer base.
Pipeline generation — Build and scale the channels that generate qualified opportunities: outbound, inbound, partnerships, founder networks and new experiments.
Sales — Discovery, demo, proposal, negotiation and close. You’ll personally own strategic opportunities and carry a revenue target.
Activation & expansion — Signing is only the beginning. Work with partners to increase activation, affiliation revenue, retention and expansion.
GTM experimentation — Test new segments, channels and commercial approaches, measure results and scale what works.
Revenue operations — Bring discipline to CRM, pipeline management, forecasting, reporting and GTM metrics.
Team building — Assess what the next version of the GTM organisation should look like, then recruit and coach the team required to scale it.
Today, B2B sales is primarily founder-led with the support of a BDR. You’ll progressively take ownership of the GTM engine.
Success looks like
* Strong and predictable B2B revenue growth
* Clear prioritisation of the segments where Secret can win at scale
* A repeatable pipeline generation engine
* Improving conversion rates and sales velocity
* Growing affiliation and partner-generated revenue
* High partner activation and low churn
* A scalable GTM playbook supported by strong systems and data
* A lean, high-performing GTM team as the business grows
Who we’re looking for
GTM builder — You’ve helped take an existing B2B motion and make it significantly bigger and more repeatable.
Player-coach — You’re senior enough to set direction, but you still want to sell, experiment and execute yourself.
Commercially obsessed — You enjoy talking to customers, understanding what makes them buy and turning those insights into growth.
Hustler with structure — You move fast, create opportunities and turn successful experiments into repeatable processes.
Strong B2B closer — You’re comfortable with discovery, demos, value selling, negotiation and multi-stakeholder deals.
Full-funnel thinker — You think beyond closing: acquisition, conversion, activation, expansion and retention are all part of GTM.
Data-driven — You care about conversion rates, pipeline coverage, sales cycles, activation, retention and honest forecasting.
Low ego / high ownership — You’re equally comfortable discussing GTM strategy with the founders and jumping into a prospect call five minutes later.
Fluent English — You’ll sell internationally, both in writing and on calls.
Remote-native — Autonomous, proactive and excellent at async communication, with enough flexibility to work across US and European time zones.
Bonus points
* You’ve been an early GTM leader at a B2B startup
* You’ve successfully sold into the US market
* Experience with SaaS, fintech, marketplaces, platforms or embedded products
* You’ve scaled outbound or another acquisition channel
* Experience with partnerships or channel sales
* Experience managing Sales or Customer Success
* You speak another language you can sell in
This is probably not for you
* You manage sellers but no longer enjoy selling yourself
* You’ve only ever prospected but never closed
* You’ve only worked inside large, established sales organisations
* You need SDRs generating all your pipeline
* You need a strong brand and large support functions to perform
* You bring frameworks but little evidence of execution
* You optimise processes but rarely challenge the underlying GTM strategy
* You chase logos and lose interest after signature
* You can’t quantify your personal contribution to revenue
Why Secret
Profitable and bootstrapped — Real growth, real customers and no investor clock.
Proven B2B traction — Hundreds of partners already use Secret. You’re not starting from zero: your job is to turn an established GTM motion into a much larger one.
Real room to shape the strategy — We know customers want the product. There is still significant opportunity to determine which segments, channels and commercial motions can take us to the next level.
Work where you want — We’re fully remote and have been from the start.
Genuinely international — Our team is distributed across Brazil and France, and our customers are global.
High ownership — You’ll work directly with the founders and have significant autonomy over GTM strategy and execution.
This is an opportunity to take something that already works and figure out how far it can go.
Hiring Process
1. Call with founder
2. Call with CMO
3. Practical case study
4. Reference checks
5. Offer
Interested? Tell us what you’ve scaled, what you’ve sold, and why you think you’d be a great fit.

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