GEO / Citation Specialist

Company: Hop AI

About Hop AI (previously Hop Online)
We're an AI-first digital marketing agency based in Sofia, Bulgaria. We primarily serve B2B SaaS and cybersecurity clients across the globe with GEO and digital advertising solutions.
Founded by ex-Google Country Manager Paris Childress, our team consists of diversely talented people. We bring a holistic, multi-channel, and AI-first approach to digital marketing, driven by shared goals to scale our clients' businesses profitably.
The role
As a GEO / Citation Specialist, you will play a pivotal role in how our clients show up in AI-generated answers — a channel that's growing fast and still has very few established playbooks. Your expertise in citation building, content judgment, and outreach — all with the savvy assistance of AI tools — will help our clients get cited accurately and authoritatively across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. You will primarily work within our agency's proprietary platform, GEOforge (https://getgeoforge.com), though you will also have an individual Claude account and access to a world-class AI tool stack.
Key responsibilities
* Review AI-surfaced citation opportunities for each client and assess quality, relevance, and fit.
* Rewrite or strengthen citation content that doesn't meet the bar before it goes out.
* Discard or flag opportunities that aren't a good match for a client's brand or positioning.
* Independently research and source additional citation opportunities when our in-platform agents doesn't surface enough good ones for a given client.
* Create and publish short-form video content on platforms like YouTube as a citation channel — YouTube is heavily cited inside Google AI Overviews and other AI answer engines, so video is treated here as a citation-building tactic.
* Track citation performance and share-of-voice across AI platforms and report on progress.
* Build and maintain relationships/outreach where citation opportunities require direct contact with third-party sites or publishers.
* Work closely with GEO Strategist colleagues to align citation strategy with broader content and on-page / owned media strategies.
* Stay current on how different AI models source and weight citations, and adjust tactics as the landscape shifts.
What you bring to the table
* Genuine curiosity for innovation and technology.
* Motivated self-starter with a thirst for experimentation and implementation of ideas.
* Growth mindset, strong problem-solving and analytical skills.
* Good judgment — able to tell the difference between a citation opportunity worth pursuing and one that's noise.
* Comfortable juggling multiple clients, deadlines, and priorities without losing quality.
* Strong skills in copywriting and editing.
* Basic video editing skills, with a willingness to develop and adapt to new tools.
* 1–3+ years of experience in SEO, link building, or content marketing (GEO-specific experience is a plus but not required — we know the field is new).
* Experience using AI tools for agent building, app creation, multi-media content generation, and automated workflows.
* Great communication and organizational skills.
* Proficient English, written and spoken.
Why apply?
Our culture stands for curiosity, thirst for development, partnership, and we'd love to share it with you!
Additionally we provide
* An all-remote operation.
* Regular company-wide skill sharing events.
* Personal allowance for ongoing professional development.
* Gain international experience working with diverse, English-speaking clients.
* Solve challenging problems using cutting-edge marketing tools and strategies.
* Competitive salary and profit-sharing-based bonus scheme.
* Team building initiatives and a happy environment.
If you want to reach your full potential as a digital marketer, Hop AI is the place to be.

apply