From Around The Web From The Web: 20 Awesome Infographics About Marketing Content Planner
The Importance of a Marketing Content Planner
Content planners create a vision for the creation of content, publication, and distribution. They are also accountable for monitoring and evaluating strategy effectiveness.
This kind of content informs the public about the services and products provided by the company. It also assists users to solve issues and meet their needs.
A marketing content planner could be a spreadsheet or third-party tool. The difference lies in how you make use of it.
1. Identify digital content marketing , usually believed to be the work of Benjamin Franklin although perhaps never spoken by him, holds the truth: "If you fail to plan, you are planning to fail." The structure, efficiency of workflow and clear communication are necessary to transform a visionary strategy into an efficient content marketing engine.
One of the most crucial actions in this process is determining your goals. You can start with high-level business goals or the SMART framework to make them more specific and actionable. It's also a good idea to review your current content goals to ensure they're still in the context of your current strategy.
Having a clear understanding of your goals will also aid in monitoring how each piece of content performs. This will allow you to determine the areas that are working and what isn't working and allow you to make the necessary adjustments and improve the overall performance. This will ensure that you meet your overall objectives, and provide high-quality content to your customers.
2. Identify Your Audience
Knowing your audience can help you create content that's relevant, interesting and effective. The best way to do this is by conducting research and identifying the traits of your ideal customer personas. This can be done through surveys, data analysis, and other methods of gathering data about your customers.
Based on the findings of this research and the results of this research, you can determine the types of content that will be most effective for your business. This could include anything from blog posts, social media posts, podcasts and webinars. Once you've determined the most effective formats you can begin drafting your content strategy.
A tool for planning content can help you keep track of your marketing goals and make sure that the appropriate people are working on the correct projects. It can also improve productivity by helping teams focus on what's most important and stay clear of distractions. It's easy to get started by downloading a no-cost Content Analysis Report from CopyPress today.
3. Find Your Ideal Platforms
It's crucial to adapt your content to the platform you prefer. Instagram users want aesthetically pleasing visuals, whereas TikTok audiences enjoy trendy short-form videos. You can discover the preferred platforms of your target audience by conducting some market research.
A successful marketing content planner will outline all the steps required to transform your ideas into a completed asset. It will give you a structure to help you meet your objectives and ensure that everyone in your team is on the same team.
Content planning tools like Monday and Kapost can help you with this. They let you create tasks and assign them, work together and monitor their progress on a single dashboard. There are other more advanced tools, like Wrike, which offer drop-down menus, tables with actionable items, a message board, and an overall project timeline. Both come with a no-cost version and more comprehensive subscriptions for teams that need more advanced capabilities.
4. Identify Your Content Types
A content planner is an excellent tool for anyone, no matter if you're an influencer on your own or with a team of marketing professionals in a large enterprise. It helps you stay organized and ensures that everyone is on the same place. It's an excellent tool for managing content for projects with an extended lead time for projects like annual or quarterly campaigns.
A good content planner can help you identify which kinds of content to create and the best way to create them. This involves determining the format of your content, for instance blogposts, infographics or podcasts, case study, or social media releases. This should include a schedule of the date these pieces will be published and produced.
You should also be monitoring metrics related to your content marketing goals like engagement and traffic. This will allow you to analyze your results and make necessary changes. Utilizing a tool such as Ahrefs can help you see what's working and what's not. It can also provide insight into the performance of your competitors.
5. Identify Your Content objectives
When you have clearly defined content objectives your team will keep track of their progress and ensure that they're achieving their objectives. If it's increasing traffic to SEO by updating blog articles or improving customer retention by organizing webinars, having clear objectives will assist you in achieving your goals in marketing content.
A good content planner can assist you in defining your goals by laying out an organized workflow and allowing for collaboration. It could also include tools like image-generating software, text-to-image instructions or social management applications, to streamline the process.
A marketing content planner will aid you in identifying your metrics, key performance indicators (KPIs) as well as other important factors. This will enable you to monitor your content's effectiveness and make changes to improve your marketing campaign. Some examples of measurable metrics include bounce rate web traffic, website traffic and social media shares and newsletter signups. These metrics must be tracked throughout the content's lifecycle, including production and publication.
6. Identify Your Resources
If you don't have the resources to implement your content strategy, it's ineffective. During planning, make sure that you have the funds to complete all of the tasks you've outlined. This may include team or salary payments, production costs for web space and materials and paid marketing strategies.
Once you have a budget, you can begin assigning responsibilities for each task. You might assign different employees to do keyword research, copywriting and editing or design. Alternately, you could use a tool like Sprout to make it easier of scheduling content across multiple platforms and channels.
Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages and Google Business Profiles, all from a single dashboard. The scheduling tools offered by Sprout include an image library to make it easier to manage asset management and save time in the process of creating.
7. Identify your Key Performance Indicators
It's crucial to make your marketing efforts worthwhile if you're going spend a lot time creating content. You can increase your success by tracking and identifying the most effective key performance indicators.
For example, a common KPI for content marketers is the number of returning customers. This metric can be used to determine how well your content can convert customers into customers and to determine areas to improve your future campaigns.
It's also important to establish the kind of content you'll produce according to your objectives and target audience. This could be blog posts videos, infographics, or social media posts. Once you've identified different content formats, you should develop a strategy for each one that includes frequency and distribution. This will ensure that your content is noticed by the most relevant people at the appropriate times.
8. Find out the tracking methods you are using
A marketing content planner is a useful tool for any business seeking to enhance their marketing strategies. It assists you in keeping the track of your goals, audience and resources, while allowing you to assess how efficient your strategy is over time.
A social media calendar can aid you in planning your content and ensure that it is regularly released. You can also plan ahead for holidays and events that could impact your audience.
A keyword content strategy is a great tool to optimize your SEO strategies. It will allow you to identify the right keywords for your content, which can improve your search engine ranking and visibility. It will also allow you to evaluate the effectiveness of your keyword content strategy over time.
9. Identify Your Measurements
Regardless of whether you choose to organize your content according to keyword or theme, your marketing plan will identify the most important metrics for each piece. This will help you determine how effective your content has been in order that you can continue to improve it. A cloud-based marketing content planner, such as Optimizely CMP can help you manage collaboration among team members and produce reports that are useful for making future decisions regarding content planning.