Freelance Meta Ads Executive (Vietnamese)

Company: SEO Navigator

✈️ 1. Work Nature:
* Freelance / Project-based, Fully remote
* Commitment: Ongoing management of 2 active accounts; weekly working cadence + one 30-minute sync per week
* Location: Work from anywhere
* Reporting Line: Marketing Leader / Media Buyer Team Leader
* Availability: Reachable during the week; weekly sync flexible around US EST business hours
📆 2. Onboarding Date: As soon as possible
👩‍💻 3. Responsibilities: As a Meta Ads Executive, you will own two live accounts end-to-end: technical setup, optimization, and reporting. These are real accounts with real budget, not test work. Your primary responsibilities include:
👉🏻 Account Setup (Day 1, executed independently):
* Verify Business Manager, organize ad accounts, confirm billing
* Install and verify Meta Pixel firing on all key pages; activate CAPI and confirm browser + server-side deduplication in Events Manager
* Configure custom events — Purchase, View Content, Add To Cart, Initiate Checkout (e-commerce) and Lead, Contact, Schedule (local service)
* Build audiences: hashed customer-list seed, Website Custom Audiences (30/60/90-day), Lookalikes (1/2/5%), and correct exclusions
* Establish documented naming convention, UTM parameters, campaign structure, and budget allocation per swim lane
👉🏻 Campaign Management:
* Manage 3 campaign swim lanes per account (TOF acquisition → MOF retargeting → BOF retention/conversion)
* Run full-funnel structure for the local lead-gen account (awareness → consideration → lead-form/call)
* Coordinate with the creative team on ad format and angle (you write the brief; the team produces the assets)
👉🏻 Optimization and Performance:
* Evaluate every active creative against a 7-day window; graduate winners, kill underperformers
* Manage budget pacing, bid strategy, audience rotation, and frequency monitoring
* Run A/B tests on creative and audiences; document kill/graduate decisions
👉🏻 Reporting and Analysis:
* Deliver a written weekly report every Monday (CTR, CPC, CPL/ROAS, Frequency, Reach, Spend, trend vs prior week)
* Deliver a monthly review: creative ranking, audience health, budget vs target, 30-day action plan
* Present the monthly review on a 30-minute call
👉🏻 Additional Responsibilities:
* E-commerce account: confirm Klaviyo → Meta audience sync is refreshing correctly
* Local account: cross-check ad performance against GoHighLevel (GHL) lead quality, not just lead count
* Perform other related tasks assigned by the Line Manager
📈 4. Key Performance Indicators (KPIs):
👉🏻 Account A — E-commerce (Shopify, $1,500/mo):
* CPC maintained < $0.10 (current proven: $0.07)
* CTR > 1.5% on the winning format
* AOV maintained > $50 (current: $55.43)
* ROAS established in Month 1, benchmarked against Shopify data
👉🏻 Account B — Local Lead Gen (ceramic coating / PPF / tint, $2,000/mo):
* CPL < $30 (vs. Google Ads baseline ~$20 CPA)
* Lead → booked rate tracked via GHL — quality over volume
* Frequency < 3.0 within target geo
* New creative every 3–4 weeks to beat fatigue in a geo-limited audience
🌋 5. Requirements:
* 2+ years of Meta Ads management in Ads Manager — real account ownership, not Boost Post
* E-commerce experience — Shopify data integration, purchase-event optimization, ROAS tracking
* Local service / lead-gen experience — form leads, call tracking, appointment-based conversion
* CAPI setup and verification — not just Pixel installation
* Account-level Custom Audience and Lookalike strategy
* Budget pacing and bid strategy — knows when to use manual CPC, cost cap, or bid cap
* Written English sufficient for reports and creative briefs
* Availability for a weekly 30-minute sync
⭐ Nice to have (strong plus):
* Klaviyo segment → Meta Custom Audience sync
* GoHighLevel (GHL) — webhooks, lead tracking, CRM pipeline
* Advantage+ Shopping Campaigns at scale
* Shopify analytics literacy — attribution, cohorts, reading winning products from the backend
* US market experience — consumer behavior and lead-gen compliance (e.g. TCPA)
* Multi-client management — comfortable running 2+ accounts with different objectives
🏖 6. What We Offer: At SEO Navigator, we run an inspiring, high-performance, no-toxicity environment. For this freelance role, here is exactly what you can expect:
* Rate: Negotiable based on experience (monthly retainer or per-project)
* Real accounts, real budget — proven results already on the table, not learning seats
* Direct line to the Marketing Leader — no layers of account managers
* US-market portfolio — both e-commerce and high-ticket local service
* Fully remote, flexible schedule
* Room to grow — strong performers can take on additional accounts as the portfolio expands
* Global networking and exposure to an agency scaling from the US to international markets
📃 7. Application Process:
* Screening — CV + one real case study (account, budget, real-number results)
* Interview with the Line Manager (online)
* Offer discussion

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