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12 Jan, 2021
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Well, according to the 2021 video marketing statistics , 8 out of 10 people have been convinced to buy a product or service by watching a brand’s video.
Plus, 54 percent of people say they’d like to see more video from brands. So if you’re not already using video as part of your marketing strategy , now’s the time to start.
But consistently sharing high-quality video content is tough.
Doing so requires one of two things: A hefty marketing budget or years of dedication to the craft of video making. But what if you don’t have a suitcase of money or crazy video skills?
In this article, you’ll learn about ten free stock video libraries where you can find great footage to use in your social media posts, on your website, and in your ad campaigns .
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Best for: Anyone looking for great free stock videos!
Pixabay has more than 1.9 million royalty-free stock videos and photos shared by its generous community of creators.
The best part? There’s no risk of accidentally infringing copyright by not checking or understanding your chosen clip’s licensing.
This is because all of their free stock videos are released under Creative Commons Zero (CC0) . This means that you don’t need permission to use or modify the clips, or even credit the creator.
However, it’s still good practice – and good karma – to give the creator a shoutout whenever possible.
Pixabay’s huge selection of free stock videos are formatted as MP4s and are generally under a minute in length. You can also download clips in the resolution of your choice for commercial and non-commercial use across digital and print mediums.
Plus, the library includes motion graphics, HD footage, and 4K videos.
There are free stock videos for every imaginable occasion or need – from nature and space to people at events or business setting .
Best for: Those looking to find a unique clip and who aren’t in need of 4K.
Videvo provides free stock video footage and motion graphics created by its community.
Its library is huge and includes plenty of HD stock videos and a small collection of 4K clips.
The quality of free stock video clips on Videvo varies: Some are highly professional and others have clearly been shot without a tripod. Some clips are delivered as MP4s and others in QuickTime format.
As with many free stock video and photo websites, a lot of thumbnails are actually adverts from other websites that charge for their stock footage, like Shutterstock.
But there’s still plenty to of free stock videos to choose from, like this one from YuNu :
Clips downloaded from Videvo will have one of three licenses, and it’s important to understand the differences.
Here’s what each of the three licenses allows you to do:
This is Videvo’s most common license. It allows you to use the clip for free without crediting the creator.
You can publish the video wherever you like as long as you edit the clip in some way – such as adding music, titles, or your business logo , or including it as part of a larger project.
This next license allows you to use the clip free of charge, but you must provide a credit to the original author of the clip.
To learn more about how to credit the author properly, check out Videvo’s licensing guidelines and scroll down to the section titled, “How Do I Credit the Author?”
You can do this by adding text to your video, or by simply writing the author’s details underneath the video.
Just like the Royalty Free Licence, you can’t redistribute the clips in their original form on other platforms or services.
This license is similar to the Videvo Attribution Licence, but you’re also free to distribute the clip in its original, unedited form. However, you’re not allowed to sell the clip in its original form.
You must also attribute the original author wherever the clip is used or distributed.
This allows you to use the clip for commercial use, but make sure there’s no identifiable brands, persons, or private property in the clip unless you’ve attained permission.
To find out which license a stock video clip has, check the “Licenses and Usage” section next to the video :
Best for: A wide selection of free stock videos and mockup green screen videos.
Pexels launched as a free stock photo site, but it has since added a large library of free stock videos.
Their free stock video footage collection is under the Creative Commons Zero (CC0). So, you can use and edit the videos for personal or commercial purposes for free, and without crediting the author.
Most of the videos are under a minute long and they have a large selection of clips in all sorts of niches .
The time-lapse videos are particularly good, and there are plenty of great clips from GoPro-users!
Plus, Pexels also offers plenty of “mockup” stock videos.
Many of these clips include mobile devices featuring a green screen like in the image below. These allow you to replace the green screen using a technique called chroma keying .
The quality of the free stock videos is mixed.
While you’ll come across plenty of 4K videos on the site, most of the good footage is delivered as MP4 videos in HD.
Like Videvo, Pexels also includes stock video advertisements from other websites like Shutterstock. These can usually be found in the sidebar of each video page.
As a bonus, Pexels has a great library of stock images.
Best for: Aerial footage and clips featuring nature.
Videezy is another free stock video website with a wide variety of clips in HD and 4K resolution. Plus, this site is awesome for aerial drone footage.
Again, the quality is mixed but there are plenty of professional clips.
All of the site’s clips are delivered in MP4 format and you can check the resolution below each video.
While not all of Videezy’s videos are free, there is a large selection of free stock video clips designated for personal and commercial use. It’s also easy to tell the difference, as the premium clips have a green “Pro” tag on their thumbnails.
If you use free stock videos from Videezy, you need to give attribution in one of two ways.
If you plan on including the clip on TV, YouTube, or another broadcasting channel, you must include “Videezy.com” in the credits.
And if you plan on using the clip on your website, you must include the following code on the webpage:
B Roll provided by Videezy.com
Alternatively, you can become a Videezy premium member to download clips to use without attribution.
At any rate, here’s a peek at one of the freebies:
Best for: Businesses looking for high-quality free stock videos for marketing purposes.
Life of Vids provides free stock videos, clips, and loops. The website is owned and operated by Canadian marketing agency Leeroy .
The site doesn’t have a huge catalog of free stock videos, but they’re high-quality. See for yourself:
All of the clips are free to use for personal
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