Franchising in the Asian Market

✅ The Asia 🌏️-Pacific region, from India ​🇮🇳​ and ➕ Pakistan ​🇵🇰​ in the West ⬅️ to Japan ​🇯🇵​ and ➕ South ⬇️ Korea in the East ➡️, is one 1️⃣ which encompasses every stage of development 👨‍💻️: from emerging markets to vast centers of turbo- growth 📈, as well as first 🥇-world 🗺️ markets. It is without doubt 🤷 the most exciting, dynamic and ➕ stimulating place on earth 🌐 to be involved in. The author was working ⚙️ in Thailand ​🇹🇭​ for a cosmetics 💅 company that tried to establish its business 👨‍💼 and ➕ experienced how difficult and ➕ compelling it is to conquer a new 🆕 market, especially finding 🔎 the right ➡️ partners for a prosperous business 👨‍💼 relationship. Moreover, leading people 👥 by under­standing their culture 🧫 and ➕ behaviour plus ➕ being successfull at the same time ⏱️ is an exciting mix of challenges. The prospects and ➕ opportunities for expanding a business 👨‍💼 through franchising gave ⬅️🎁 rise to elaborate the franchise system for the cosmetics 💅 market in Thailand ​🇹🇭​. Focus is put on the market as such, the industry 👨‍🏭️ with its market sectors and ➕ on marketing and ➕ branding. This book 📚️ shall be a guidance for international 🌐 marketers who plan to expand their business 👨‍💼 via franchising.

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