Foxtel Faces Massive Subscriber Exodus Amid Controversial Policy Change

In late June, Foxtel announced a sweeping outage of its traditional bundled packages, demanding a $15 monthly fee for each channel instead of a flat rate. For a service that has long been a household staple, the move felt like a betrayal of the loyal base that had glued the network together for years. Fans on social media rushed to post screenshots, urging their friends to cancel and migrate to cheaper streaming alternatives. As the backlash swelled, the network offered a one‑month free‑trial to soften the blow, but that too was met with skepticism.

Within days, news that more than 200,000 subscribers had already signed up for cancellation was published by the industry’s watchdog. Among the most vocal were former executives, who warned that this policy would undermine the long‑term viability of over‑the‑top competition. In a surprise move, Foxtel’s rivals began slashing their own fees, effectively undercutting Foxtel’s newly priced tiers. The result was a domino effect; households unmoored from the traditional channel structure began testing out subscription platforms that delivered essential sports, drama and documentarian content at a fraction of the cost.

While the network claims the strategy is 'required for sustainability,'—and cites a projected increase in streaming revenue—industry analysts argue the sign‑off cost balances out to less. The resignation of the chief content officer last month only added to the narrative that internal dissent thus far has snowballed into a public relations quagmire. The exodus continues, and all eyes turn to a February briefing to understand whether Foxtel will reverse course or fight the majority.

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