Founder Operations & PR Manager

Company: Parisa Wang

Founder Operations & PR Manager
Remote | Full-Time
About PARISA WANG
PARISA WANG is a New York-based premium handbag brand focused on timeless design, refined craftsmanship, and modern luxury.
We are a fast-growing direct-to-consumer fashion brand serving customers globally. As we continue scaling, we are looking for a highly organized, proactive, and execution-driven team member to support both our PR pipeline and Founder’s operational workflow.
This role is ideal for someone who enjoys turning ideas into action, keeping projects moving, following up with people, managing timelines, and helping a founder build stronger systems across the business.
The Opportunity
This is a hybrid role combining Founder Operations / Project Coordination and PR execution.The role will start with hands-on ownership of our PR pipeline, including press outreach, press gifting, follow-ups, tracking opportunities, and helping land press features. You will work from brand strategy and direction provided by the Founder, then help execute, organize, and follow through.
At the same time, this person will support broader operational workflows across product development, creative timelines, campaign execution, and cross-functional follow-up. Over time, the role has the opportunity to grow into a stronger Founder Operations / Chief of Staff function.
This is not a traditional executive assistant role. We are looking for someone who can own follow-through, manage moving parts, and make sure priorities do not fall through the cracks.
Key Responsibilities1. PR Pipeline Execution
You will help manage and execute our PR workflow, including:
* Researching relevant editors, stylists, press contacts, gift guide opportunities, and brand-aligned media leads
* Organizing and maintaining a PR outreach pipeline
* Drafting and sending outreach messages based on brand direction
* Following up with press contacts and potential partners
* Coordinating press gifting and product seeding
* Tracking sample shipments, delivery status, responses, and next steps
* Helping secure press mentions, product features, gift guide placements, and stylist/editor opportunities
* Keeping all PR leads organized by status: outreach, follow-up, interested, product sent, feature pending, published, closed
* Reporting weekly on PR pipeline progress and next actions
The Founder will provide the brand direction and PR strategy; this role is responsible for execution, organization, and follow-through.
2. Founder Operations & Workflow Management
You will work closely with the Founder to help organize priorities and follow-through, including:
* Tracking founder action items and follow-up tasks
* Turning founder ideas or requests into clear tasks, owners, and deadlines
* Preparing simple dashboards or weekly summaries
* Organizing project timelines and keeping updates current
* Following up with internal and external team members to make sure work is moving
* Helping the Founder see what is on track, what is delayed, and what needs a decision
The goal is to reduce founder follow-up and create better visibility across projects.
3. Product Flow Coordination
You will help keep product and creative workflows organized and on schedule, including:
* Tracking design and product development timelines
* Following up on samples, revisions, product details, and pending approvals
* Helping coordinate creative assets, photoshoots, video assets, and product launch needs
* Ensuring product, creative, marketing, and PR timelines are connected
* Flagging delays or missing information early
* Maintaining clear trackers with owner, due date, status, risk level, and next action
4. Project & Timeline Management
You will support execution across multiple business areas, including:
* PR initiatives
* Product development timelines
* Photoshoot and creative asset timelines
* Marketing campaign preparation
* Launch readiness
* Vendor or partner follow-up
* Cross-functional team coordination
Every project should have:
* Clear owner
* Due date
* Current status
* Risk level
* Next action
* Founder decision needed, if applicable
5. Weekly Reporting & Accountability
You will prepare concise weekly updates preferably on Feishu/Lark, highlighting:
* What moved forward
* What is delayed
* What needs follow-up
* What needs Founder input
* PR opportunities in progress
* Design/product/creative flow status
* At-risk deadlines
The Founder should be able to understand key project status within 5 minutes.
What Success Looks LikeFirst 30 Days
* PR pipeline is organized and up to date
* Outreach list is cleaned, prioritized, and actively moving
* Weekly PR follow-up cadence is established
* Product/design/creative trackers are created or improved
* Founder has better visibility into active projects
First 90 Days
* PR outreach is consistently running
* Press gifting and follow-ups are tracked clearly
* Opportunities are moving from outreach to response to feature potential
* Product and creative timelines are easier to monitor
* Founder spends less time asking for status updates
Long-Term Success
* PR pipeline becomes more systematic and measurable
* Product, creative, and campaign timelines are better coordinated
* Risks are identified before deadlines are missed
* Founder has a reliable operational partner for follow-up, execution, and visibility
* Role grows into broader Founder Operations / Chief of Staff support
Qualifications
* 3+ years of experience in operations, project management, founder support, agency account management, ecommerce operations, marketing operations, PR coordination, or a similar role
* Strong written English communication skills
* Highly organized and detail-oriented
* Comfortable managing trackers, timelines, follow-ups, and multiple priorities
* Experience with outreach, partnerships, PR, influencer, business development, or media relations preferred
* Experience with Feishu, Shopify, Shopmy preferred
* Experience in fashion, consumer products, e-commerce, or startup environments preferred
* Comfortable working remotely and aligning with US Eastern Time hours
* Proactive, resourceful, and able to work independently
* Able to follow direction while also improving systems and processes
* Strong follow-through and accountability
Who Will Thrive In This Role
You are someone who likes bringing order to moving parts.
You enjoy outreach, follow-up, and relationship building, but you are also highly organized with timelines and systems.
You do not wait to be reminded. You notice what is missing, follow up, and keep things moving.
You are comfortable working closely with a founder and helping translate strategy into execution.
You can be hands-on in the details while also building toward a more organized operating system.
Most importantly, you care about execution, communication, and follow-through.
Important Note
This role will begin with a strong focus on PR pipeline execution and product/creative flow coordination. Over time, the role may expand into broader Founder Operations, project management, and cross-functional accountability across the business.

apply