Ford CEO Warns on Car Buyer Shifts

Ford CEO Warns About Changing Car Buyer Preferences Amid Economic Shifts

Detroit, MI – May 11, 2025

Ford Motor Company CEO Jim Farley issued a stark warning today about shifting consumer behaviors in the automotive market, urging industry leaders to adapt quickly or risk losing relevance.

Speaking at an automotive conference in Detroit, Farley highlighted growing concerns over affordability and changing priorities among car buyers. 'The average new vehicle price is pushing buyers to their limits,' Farley said. 'If we don’t respond with more flexible ownership models and affordable options, we’re going to see a significant portion of customers simply opt out of the new car market altogether.'

Recent economic pressures, including high interest rates and inflation, have made financing vehicles increasingly difficult for many consumers. Farley pointed to data showing a rise in buyers holding onto older cars longer or turning to used vehicles instead of purchasing new ones.

Additionally, he emphasized the need for automakers to accelerate EV development while balancing cost concerns. 'EV adoption is critical, but if prices remain out of reach for mainstream buyers, we risk stalling progress,' he warned.

Farley’s comments come as Ford prepares to launch several more affordable electric and hybrid models in 2026, aiming to address these challenges head-on. Industry analysts suggest his remarks may signal broader concerns about a potential slowdown in auto sales if economic conditions don’t improve.

For now, Ford’s CEO is urging competitors and policymakers to work together on solutions before buyer frustration turns into a full-blown crisis for the auto industry.

— By [Your Name], Automotive News Network

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