Fisk Peter "Pazarlama dehası"
jMbzDcDuCSiteye Git (Ürün Sayfası) »
Bugün pazarlama yapmak için bir dahi olmanız gerekiyor. Piyasalar inanılmaz derecede karmaşık, tüketiciler daha talepkar ve rekabet yoğun. Pazarlama, işletmeyi desteklemek için tüketici anlayışını ve yaratıcı düşünceyi işletmeye getirir. Ancak bunu analitik ve ticari titizlik, yönlendirme stratejisi, yenilik ve kârlı büyüme ile birleştirmesi gerekiyor. Pazarlamanın dehası, iç ve dış pazarları, pazarları ve iş dünyasını, tüketicileri ve hissedarları, yaratıcılığı ve analizi, vaatleri ve gerçekliği, bugünü ve yarını birbirine bağlama yeteneğinde yatmaktadır. Einstein ve Picasso gibi parlak pazarlamacılar zekayı daha yaratıcı şekillerde kullanırlar. En iyi fırsatlardan yararlanmak, rekabette öne çıkmak ve işe liderlik etmek için sağ ve sol beyinlerini kullandılar. Anlayışlı, kışkırtıcı ve ilham verici pazarlama uzmanı Peter Fisk'in kitabı, günümüzde pazarlamanın karşı karşıya olduğu zorlukları ve fırsatları bir araya getiriyor ve olağanüstü sonuçlara ulaşmak için pazarlamayı işinize nasıl dahil edeceğinizi gösteriyor. Siz de bir pazarlama dehası olabilirsiniz. Bunun için hazır mısın?
Siteye Git (Ürün Sayfası) »
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