Few Mistakes That You Should Avoid for a Successful LinkedIn Automation Campaign
LinkedIn automation is the hype these days, and all for good reasons. B2B marketers and businesses who rely on leads actively invest in new technologies and tactics to level up their business game.
If you haven’t thought about using advanced LinkedIn automation yet, a number of B2B Fortune 500 companies using it to their advantage should get you thinking.
Fear failures? Remember the Second Law of Thermodynamics, “Anything can go wrong will go wrong.” In other words, failure is part of life, and that’s how you learn and succeed. This rule is particularly true when using LinkedIn automation tools to run successful campaigns.
Like any law or idea, everything has pros and cons that should be considered to succeed.
In this blog, we’ll cover why you should use LinkedIn automation to run campaigns and the list of mistakes you should avoid succeeding.
Let’s dive in:
Why Use LinkedIn Automation to Run Campaigns?
LinkedIn, with more than 870 million active users, has become the largest hub of leads. No matter which industry or business niche you belong to, you will find thousands of niche-specific prospects on this platform that can turn into potential business opportunities.
However, finding and reaching out to the right prospects in this ocean is quite challenging and demands a lot of time and energy resources, and still, there’s no guarantee you’ll get them. People often use different tactics to reach out to their prospects, but nothing has given them outcomes like LinkedIn automation.
That’s because LinkedIn automation can automate the basic, repetitive tasks that don’t require human assistance. You can automatically find, engage, and send connection requests and messages to thousands of prospects.
Sure, you can perform these tasks manually, but remember, it will take a lot of time, and being a B2B marketer, you can’t afford to spend 80% of the time running campaigns. Why waste your precious time when a tool can easily do that for you?
Moreover, a single-run campaign on LinkedIn reaches 13% of the world’s population. That’s huge. You could better leverage the potential of this platform with the help of LinkedIn automation software.
Why Do Marketers Fail to Run a Successful LinkedIn Automation Campaign?
7 out of 10 marketers face hitches when they set up a campaign, but it fails to bring them any significant outcomes. That’s because there are some loopholes they skip and don’t bother to pay attention to.
They don’t make enough effort to understand the LinkedIn automation tools and their wrong practices often backfire on them in the long term.
Here are some common mistakes to be wary of if you want to run a successful LinkedIn automation campaign.
Mistake 1. Being Overwhelmed When Choosing the Right Tool
Many beginners who don’t understand their business model or the LinkedIn automation tools get overwhelmed when they see a lot of tools in the market.
A major mistake that most marketers make is that they go for the first tool they find. Moreover, they try to copy their competitors and select a tool used by them. They ignore the fact that their business objectives are different, and as a result, they fail to run desired campaigns.
To make sure your campaigns give you desired outcomes, you need to analyze your business thoroughly, create a proper strategy, find your target audience and then choose the best LinkedIn tool accordingly.
Mistake 2. The “Hi {{First Name}} Personalization Fail
A very classic example of personalized campaign failure. Many times when we get a message on LinkedIn where we’d expect to have our name in the beginning and find this unmodified tag.
This isn’t limited to the first name only, but sometimes, you’ll see the company name, industry type, or job position as well.
This personalization blunder can directly affect the success of your campaign. You need a strong personalization strategy along with the best LinkedIn automation tools that can execute the strategy properly.
B2B marketers need to collect enough data about their target audience so that their automated messages reach the right people and work as intended.
A personalization blunder not only affects the performance of the campaign but also puts your account safety at risk.
When you send too many templated messages, there are great chances that people will flag your account as spam, and your account might get restricted. And you surely don’t want this. Thus, it’s better to have a well-thought personalization strategy before running a campaign.
Mistake 3. Leads Disappearing Into Thin Air
The more leads, the better the business opportunities.
However, when there are hundreds of leads, and you are unable to track them properly, it defeats the whole purpose of running an automated campaign on LinkedIn.
Your campaigns fail when you can’t segment your leads and don’t prioritize them. You try to nurture all the leads with the same strategy, but this only leads to failure.
As a B2B marketer, you should have an idea that not all the leads turn into sales. Some leads are potential, some are cold, and others are weak. It would help if you segmented them and put effort into them accordingly.
For instance, your potential leads need most of your attention, and the cold leads might need a push, while the weak or uninterested leads deserve the least attention.
Thus, your LinkedIn automation campaign will be of no benefit if you don’t know how to manage your leads.
4. Sending Sales-y Pitches in the First Go
That’s a huge mistake!
It’s just like someone entered your dinner party and started praising himself. Would you like that? Of course not! And the same goes for the LinkedIn messaging campaign.
If you think sending sales-y messages would give you many benefits, you’re living in old times.
When you push people through your promotional content to buy your product, it seems like you’re begging them. They think that your product or service is not up to the mark and you’re trying to sell in inboxes.
When you run such a campaign to send promotional content to hundreds of prospects, people will not only reject your messages but also flag them as spam, and in turn, LinkedIn might take action against you.
To avoid such trouble, start by just engaging with prospects, not selling your prospects or services.
Remember: When creating a messaging strategy, understand that your customer is your boss. It’s all about them and not about you, so stop singing sales pitches in their inboxes.
5. Failed Campaign Haunted by Bad Data
You might think of this as the least important factor, but bad prospects’ data can haunt your advanced LinkedIn automation campaign in so many ways. Poor data results in unreliable metrics that, in turn, will affect your campaign performance.
When you have the right data and stats to analyze a campaign’s performance, you can make well-informed decisions to make things work well for you in the future.
If you don’t have stats or metrics about your campaign, how will you take your next step?
Thus, use tools that provide you with an advanced dashboard to see data. These dashboards keep details of all the campaigns and the leads you have generated in one place.
You can check all details in just one glance.
6. Not Sending Follow-ups
Sometimes marketers generate leads, try to nurture them, and leave them if they don’t convert. It happens because not all the leads convert immediately. Some take time, and for that, you need to use your follow-up option.
Sure, not sending follow-ups won’t directly affect the success of your campaign, but you’ll end up losing a number of opportunities, and someone else will avail them.
What if there is a cold lead that is just waiting for another follow-up? A simple message can give you another opportunity so why not use this option?
Still, many marketers don’t consider this.
Running a campaign and generating leads is not just enough. You need to send follow-ups from time to time. It’s because some leads don’t need a particular product or service at that moment, but they might need it later on, so don’t give up.