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Dave Feldberg's Journey To Eugene, Oregon

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Geffen was an unlikely contributor to the worldwide success of the beverage. Born in Kovno, Lithuania, in , he immigrated to Canton, Ohio, in and accepted his Atlanta pulpit seven years later. While seltzer water might have been the preference of many traditional Jewish immigrants, their rapidly assimilating children and grandchildren demonstrated their Americanization by drinking Coke. Because he lived in Atlanta where the Coca-Cola Company was headquartered, Geffen received letters from several Orthodox rabbinic colleagues around the nation asking whether it was halachically according to Jewish law permissible to consume Coca-Cola. At the time, Geffen did not know that the formula for Coca-Cola is a closely guarded trade secret — perhaps one of the best-kept trade secrets in American history. Only a handful of individuals know the formula. Geffen agreed to the terms. The company did not tell him the exact proportions of each ingredient, but just gave him a list of contents by name. Help us keep Jewish knowledge accessible to millions of people around the world. Your donation to My Jewish Learning fuels endless journeys of Jewish discovery. With your help, My Jewish Learning can continue to provide nonstop opportunities for learning, connection and growth. When Geffen was given the list of ingredients, he discovered that one of them was glycerin made from non-kosher beef tallow. Even though a laboratory chemist told Geffen that the glycerin was present in only one part per thousand one part in 60 is dilute enough to earn kosher certification , Geffen informed the Coca-Cola Company that, since this glycerin was a planned rather than accidentally added ingredient, observant Jews could not knowingly tolerate its inclusion. When they agreed to use to this new ingredient, Geffen gave his hechsher or seal of approval, for Coke to be marketed as kosher. Still, a second problem vexed Geffen: The formula for Coke included traces of alcohol that were a byproduct of grain kernels. Since anything derived from grains is chametz , or forbidden at Passover, Coca-Cola could not be certified kosher for use at Passover even after the formula was changed to include vegetable-based glycerin. They agreed to start manufacturing Coke with the new sugars several weeks before Passover each year. Geffen was pleased to have performed this service for the American Jewish people and the Coca-Cola Company. In his papers, which are housed in the archives of the American Jewish Historical Society, researchers can find a teshuvah rabbinic response that Geffen wrote which includes the following:. Because Coca-Cola has already been accepted by the general public in this country and Canada and because it has become an insurmountable problem to induce the great majority of Jews to refrain from partaking of this drink, I have tried earnestly to find a method of permitting its usage. With the help of G-d I have been able to uncover a pragmatic solution in which there would be no question nor any doubt concerning the ingredients of Coca-Cola. Chapters in American Jewish History are provided by the American Jewish Historical Society, collecting, preserving, fostering scholarship and providing access to the continuity of Jewish life in America for more than years and counting. Visit www. Pronounced: HEK-sher, Origin: Hebrew, kosher certification for foods, and some other items, identifies product as complying with Jewish law. By submitting I agree to the privacy policy. Modern Israel. American Jews. Relations between African Americans and Jews have evolved through periods of indifference, partnership and estrangement. Yom Kippur. Share facebook. Support My Jewish Learning. Sign Up. Discover More. American Jews Black-Jewish Relations in America Relations between African Americans and Jews have evolved through periods of indifference, partnership and estrangement.

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