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Gutelle, Sam (December 27, 2017). "Fine Bros Entertainment Releases Its First Feature, 'F The Prom' " . Tubefilter . Retrieved April 12, 2017 .
"Are the Fine Brothers the Future of Television?" . Business Week . May 3, 2012 . Retrieved July 5, 2012 .
Baldwin, Drew (November 1, 2011). "Fine Bros' YouTube Original Channel To Feature Duo's Trademark Interactivity" . Tubefilter . Retrieved September 9, 2012 .
Brustein, Joshua (December 15, 2014). "From YouTube's A-List to Hollywood's B-List" . Bloomberg Businessweek . Retrieved December 31, 2014 .
Cohen, Joshua (December 2, 2013). "The Fine Brothers Leave Revision3, Partner With Fullscreen" . Tubefilter . Retrieved December 5, 2013 .
"Comedy Duo Takes on the Unanswered Questions Of "Lost" (VIDEO)" . Huffington Post . March 31, 2010 . Retrieved October 1, 2012 .
Court, Michelle (May 27, 2013). "5 Minutes with...The Fine Brothers" . New York Report . Retrieved June 25, 2013 .
Dredge, Stuart (August 20, 2013). "Inspired by The IT Crowd, MyMusic season two launches on YouTube" . The Guardian . Retrieved August 24, 2013 .
Dreier, Troy (2013). "Spoiler Alert: The Fine Brothers Are Rising Stars Online" . Streaming Media . Retrieved May 8, 2013 .
"Elders React To Skrillex And Dubstep Music, Are Mostly Horrified (VIDEO)" . Huffington Post . July 5, 2012 . Retrieved July 6, 2012 .
Eördögh, Fruzsina (October 19, 2012). "YouTube Networks: An Inside Look At Their Unsavory Business Practices" . ReadWriteWeb . Retrieved October 26, 2012 .
Fine Brothers (July 16, 2013). UPDATE VLOG #2 . TheFineBros . YouTube . Retrieved December 6, 2013 .
Fine Brothers (May 30, 2015). ADULTS REACT!!!! . TheFineBros . YouTube . Retrieved January 31, 2015 .
Friar, Christine (July 13, 2011). "The Fine Brothers Explain 7 Harry Potter Movies in 7 Minutes (VIDEO)" . Huffington Post . Retrieved July 5, 2012 .
Generous King (March 15, 2010). "TheFineBros 'Lost: What Will Happen Next' Parody, John Lock Is A Navi' From Pandora?!" . LoyalKng . Retrieved October 1, 2012 .
Matt Goldberg (April 15, 2011). "The Fine Bros Cover 47 Years of DOCTOR WHO History in 6 Minutes" . Collider . Retrieved July 5, 2012 .
Gutelle, Sam (November 30, 2012). "New Fine Bros Show To Feature All of Your Favorite YouTubers" . Tubefilter . Retrieved December 11, 2012 .
Gutelle, Sam (December 21, 2012). "Want To Be A YouTube Star? YOMYOMF Has You Covered" . Tubefilter . Retrieved February 3, 2013 .
Hallam, Carly (October 18, 2010). "Kids React To Viral Videos!" . Comedy Central . Retrieved October 1, 2012 .
Hathaway, Jay (February 2, 2016). "How Two of YouTube's Biggest Stars Became Its Biggest Villains Overnight" . New York . Retrieved February 4, 2016 .
Hayden, Erik (March 24, 2012). "8-Bit Don Draper: Mad Men, the Interactive Game" . Time . Retrieved October 1, 2012 .
Jarvey, Natalie (March 12, 2015). "The Fine Brothers Head to TruTV With Comedy Series" . The Hollywood Reporter . Retrieved February 5, 2016 .
Jaworski, Michelle (February 15, 2013). "The Fine Brothers capture more than just a reaction" . The Daily Dot . Retrieved January 31, 2016 .
"Kids React To Epic Meal Time (VIDEO)" . Huffington Post . July 11, 2011 . Retrieved July 5, 2012 .
Kotenko (August 21, 2013). "Here's why you need to be watching the YouTube breakout hit series 'MyMusic' " . Digital Trends . Retrieved August 24, 2013 .
Kung, Michelle (September 24, 2010). "The Fine Brothers on the Evolution of Digital Storytelling" . The Wall Street Journal . Retrieved October 1, 2012 .
Livingston, Connor (October 29, 2011). "YouTube expands its exclusive-content drive with 100 new video channels" . Techi. Archived from the original on March 22, 2016 . Retrieved July 5, 2012 .
Love, Dylan (August 21, 2013). "Internet TV Skeptics Need To Check Out How The Fine Brothers Run Their YouTube Show" . Business Insider . Retrieved August 24, 2013 .
Manarino, Matthew (June 27, 2012). "MyMusic: The Fine Bros Bring TV Quality to YouTube [Exclusive]" . NewMediaRockstars . Retrieved July 5, 2012 .
Ng, Philiana (February 17, 2012). "Streamy Awards Nominations Announced" . The Hollywood Reporter . Retrieved January 20, 2013 .
O'Neill, Megan (December 10, 2010). "The Fine Brothers on Their Hit YouTube Series 'Kids React To Viral Videos' [Interview]" . Social Times . Retrieved July 5, 2012 .
O'Neill, Megan (December 21, 2010). "Shane Dawson & The Fine Brothers on YouTube Collaboration & Shane's Christmas Special" . Social Times . Retrieved October 24, 2012 .
O'Neill, Megan (November 18, 2011). "The Fine Bros. Launch Kids React Spinoff: Teens React To Twilight" . Social Times . Retrieved July 6, 2012 .
Patel, Sahil (April 30, 2014). "Nickelodeon Greenlights The Fine Brothers' 'React to That' " . VideoInk. Archived from the original on July 2, 2014 . Retrieved January 31, 2016 .
Popkin, Helen A.S. "Fine Bros. help change YouTube, spoil the world!" . MSNBC . Archived from the original on May 1, 2012 . Retrieved July 6, 2012 .
Powell, Jenni (September 16, 2009). " 'SPOILER' ALERT: The Fine Bros. Strike Again" . Tubefilter . Retrieved September 9, 2012 .
Spangler, Todd (February 19, 2014). "Nickelodeon Says It's Mulling 'React' TV Series from YouTube's Fine Bros. and Nick Cannon" . Variety . Retrieved January 31, 2016 .
Spangler, Todd (April 30, 2014). "Nickelodeon Greenlights TV Series 'ReactToThat' from YouTube's Fine Bros" . Variety . Retrieved December 31, 2014 .
Spangler, Todd (July 22, 2014). "YouTube's Fine Bros. Launch 'React' Channel" . Variety . Retrieved January 31, 2016 .
Swisher, Kara (January 27, 2010). "Viral Video: Counter-Programming Apple Hype With "Lost" Parody" . AllThingsD . Retrieved October 1, 2012 .
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"TheFineBros2 About" . TheFineBros2 . YouTube . Retrieved March 30, 2013 .
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WSJ Staff (September 21, 2010). "Choose Your Own 'American Idol' Judges With Interactive Experience" . The Wall Street Journal . Retrieved October 1, 2012 .
Votta, Rae (July 23, 2014). "The creators of the 'Kids React' series are launching a new YouTube channel" . The Daily Dot . Retrieved January 31, 2016 .

^ In September 2020, the company rebranded their channels FBE, FBE2, and REACT as REACT, FBE, and REPLAY, respectively, presumably to distance themselves from the Fine Brothers' name after the racial discrimination allegations that came out a few months before. [ citation needed ]

^ As of February 22, 2016. Not including positive subs counts.

React Media, LLC (also known as React ; formerly as Fine Brothers Entertainment [1] ) is an American media company, founded by brothers Benny Fine (born March 19, 1981) and Rafi Fine (born June 9, 1983), creators and media entrepreneurs. React Media produces the React video series, their several timed-spoiler series, narrative web series, and created a "transmedia" sitcom on YouTube, MyMusic .

The Fines have been creating content since 2003. React Media has many large digital channels on various social media platforms. The company's YouTube channels include REACT, FBE Official, and People vs Food. [a] The company also produces channels on Facebook (FBE, FBE Shows, Do They Know It, What Would My Kid Do, and Reverse Ratings), Snapchat (Try Not To and React) and Instagram 's IGTV. React has sold multiple television shows ( React to That , Celebs React , Six Degrees of Everything , Emo Dad , and Sing It! ), and released F the Prom , their first feature film, in 2017.

FBE has over eight billion views and over 32 million subscribers. They are one of the few companies to have two YouTube channels with over 10 million subscribers. Because of the controversy over an attempt to license and trademark the term "React", as well as the names of their series, the React Media's channels lost hundreds of thousands of subscribers in early 2016. [2]

The brothers grew up in the 1990s in an Orthodox Jewish family in Brooklyn . [3] [4] [5] The Fine Brothers stated they had been making videos almost their entire life; Benny, being the elder brother, would "rope [Rafi] into making all kinds of weird stuff". [3] New York magazine detailed the two "started recording comedy sketches as adolescents, when they got their first video camera". [5] They spent most of their teen years in Sullivan County, New York . Benny started college at age 15, while Rafi attended Dickinson College for two years before transferring to Hunter College , where he got a degree in film studies. [6] The two began entertaining their friends with short sketches and full-length comedies shot with action figures. [3] [7]

The brothers said they created a live action feature in 2000 that made its way into comedy film festivals, and that they were planning to create a feature each year, hoping one would soon help them break into Hollywood. Despite winning young filmmaker awards, they soon concluded this method would not be the best path and decided their future was on the internet, which they viewed at the time as the new film festival. [4] [8] The brothers created their first website in 2003 and uploaded their first web video in 2004.

In Summer 2020, the Fine Brothers left their own company after a video resurfaced which showed Benny Fine in blackface as part of a Degrassi parody by Shane Dawson . [9]

The Fine brothers made YouTube their full time jobs in July 2010. [10]

FBE found success on YouTube where their main channel, TheFineBros (later renamed Fine Brothers Entertainment , and currently FBE ), has more than 19 million subscribers and 7.8 billion video views as of May 2019. [11] FBE has a secondary channel called FBE2 , launched on May 14, 2009. [12] A third channel was launched on July 22, 2014, called React , to expand their React content. [13]

FBE soon joined the Maker Studios venture and said after speaking with Shane Dawson about a plan for the project, "We were the head of production and head of creative." [5] The duo ran Maker Studios throughout 2009 and were responsible for the early success and planning for what became known as multi-channel networks (MCNs). They have since been vocal advocates for fair treatment of creators by the networks. [8] [14]

On their main channel, FBE upload a multitude of series, creating some of the most popular scripted, narrative, and unscripted series in web history including their award-winning and notable reaction series. [3] [15] They release behind-the-scenes content, as well as clips from their news podcast All We Know on the secondary channel. On October 16, 2010, they uploaded the first episode of Kids React . This was the first series in what would later become a notable React franchise on YouTube. [16]

Aside from the popular series that the brothers have directed, produced, and uploaded, the duo has uploaded popular interactive YouTube videos. [17] [18] [19] The company's channels are under the YouTube partner program, allowing them to earn money from ad revenues on their videos. Ford and Comedy Central have sponsored them. [7]

FBE has collaborated in a variety of ways, including writing, directing and producing with other popular YouTubers like Shane Dawson , ShayCarl, and KassemG. They have collaborated in many ways with others, including on their YouTubers React show and with top YouTube channels such as Smosh and PewDiePie . [20]

The Fine Brothers were guest judges on the second season of the web series Internet Icon in 2013. [21] In December 2013, the duo left Revision3 to sign with Fullscreen though remained vocal about YouTube multi-channel networks, devoting a segment in their update vlog series, Fine Time , discussing how to navigate them. [22]

On April 30, 2014, it was announced that a spin-off of FBE's React series called React to That was going to be aired on Nickelodeon . [23] FBE said in an episode of Fine Time , however, that they planned on continuing to upload YouTube videos consistently. Nickelodeon aired 12 episodes of the show. The brothers also created and hosted the TV series Six Degrees of Everything that aired on TruTV in 2015. [24] In early 2016, New York detailed that their company employed around 50 people. [5]

Marc Hustvedt joined FBE as CEO in July 2018, coming from the New York-based digital brand Above Average. Prior to Above Average, Hustvedt was co-founder and CEO of Supergravity Pictures, a digital-first entertainment studio and distributor that was later acquired by Gunpowder & Sky. From 2011 to 2013, he was head of entertainment at Chill, a short-lived premium online video destination whose backers included WME. Hustvedt also is a co-founder of trade publication Tubefilter and the Streamy Awards . [31] [32]

At the start of the year 2019, FBE acquired Officially Pinned, an upstart that creates collectible pins in collaboration with top creators such as Shane Dawson , DangMattSmith, Danny Casale, jennxpenn and many more. Officially Pinned gets certified approval from creators and rights-holding partners to vend the pins and works directly with the parties involved to collaborate on the designs—hence the "official" part of the name. Disney pin-trading culture inspired Officially Pinned. [33] [34]

FBE partnered with the interactive video company Eko in July 2019 to produce 12-plus interactive TV pilots that consist of scripted and unscripted formats and game shows and socially driven experiences with the potential to turn them into full series. [35] Eko and FBE teamed up on the production of Epic Night, a four-episode branching-narrative series about a college-party adventure. For the Eko partnership, FBE established an Interactive Content Lab to expand the studio's interactive storytelling capabilities by developing, funding and shopping new formats. [36] [37]

From March to August 2020, the company began working in quarantine during the COVID-19 lockdown.

In September 2020, the company announced the rebranding of their channels FBE, FBE2 and REACT as REACT, FBE, and REPLAY respectively. [38] FBE began restructuring, which lead to the layoffs of 17 employees in December 2020. [39]

As of September 2021, Super React no longer uploads new videos, the Community Team are currently working on Instagram.

FBE launched a series titled Kids React on October 16, 2010, the first video being Kids React to Viral Videos #1 ( Double Rainbow , Obama Fail , Twin Rabbits and Snickers Halloween ) . The Kids React series features The Fine Brothers, off-camera, showing kids several viral videos or popular YouTubers and having the kids react to them. [40] [41] [42]

The series led to spin-offs uploaded on the company's channel, featuring kids, teens, elders, staff, adults (including sub-branches of college kids, parents, etc.) and YouTubers. [43] [44] [45] [46] Because of the increasing success of the React franchise, FBE, in collaboration with Nick Cannon , later developed a television series for Nickelodeon , titled React to That . [47] [48] Later, FBE launched a separate "React" YouTube channel , with additional reaction-related videos, including remixes of past reaction footage and cast members reacting to video games, among other content. [49]

FBE is the creator of MyMusic , a sitcom show funded by YouTube's $100 million original channel initiative . [50] [51] [52] MyMusic features a main ensemble cast of Adam Busch , Chris Clowers, Jack Douglass , Tania Gunadi , Grace Helbig , Lainey Lipson, Jarrett Sleeper and Mychal Thompson and has featured many guest stars, with members of both Kids React and Teens React also appearing. The series has an interactive transmedia aspect, which FBE has spoken on, saying, "To us, new media should be 'new' – and just not just a passive experience. The ability to create new storytelling elements and new ways to entertain audiences is what is so motivating about being a creator at this time." [53] The show revolves around MyMusic, a company led by CEO Indie (portrayed by Adam Busch) who is portrayed as a stereotypical modern-day hipster . Another character on the show, Metal (portrayed by Jarrett Sleeper), is based on the brothers' teenage years. Fine said, "The Metal character comes directly from us when we were teenagers. We were metalheads, full-on." [54] MyMusic has a separate channel on YouTube from the main FBE channel (MyMusicShow), which had over 381,000 subscribers and 28.9 million video views as of July 7, 2013. MyMusic was nominated for nine Streamy Awards in the 3rd installment of the event , with three of the nominations going to the Fine Brothers. [55] The second season premiered on August 20, 2013. [56] [57]

Sing It! is a musical situation comedy streaming television series created by the Fine Brothers. It is executive produced by Benny Fine, Rafi Fine, Max Benator, Todd Lieberman , David Hoberman , Laurie Zaks , Barry Safchik, and Michael Platt, and produced by Mandeville Films , Potvin Sucks Productions, and Fine Brothers Entertainment. [58] The pilot premiered on April 21, 2016, during the Tribeca Film Festival . [59] The show premiered on May 25, 2016, on YouTube Red , a paid service of streaming original series and films, similar to Netflix . [58] It stars Mircea Monroe , Mark Sullivan , Debby Ryan , Preston Jones , Alex Désert , Todrick Hall , Missi Pyle and Ace Young . [60] On December 3, 2017, creator Benny Fine confirmed on his Twitter account the series would not return for a second season. [61]

FBE had a popular series where they spoil a variety of topics [25] ranging from books to films to video games. [28] [62] The first episode of their Spoiler series, 100 Movie Spoilers in 5 Minutes – (Movie Endings Ruined) was uploaded on YouTube on November 11, 2008. With over 2.7 million video views as of July 28, 2014, the episode is also the most popular of the series. FBE also uploaded a video containing spoilers of the first seven Harry Potter films in roughly seven minutes on July 13, 2011. [63] In six minutes, FBE spoiled 47 years of the popular series, Doctor Who , and released subsequent sequels to prepare for the premieres of series eight and nine. [64] Other TV shows that have had spoiler videos made about them include Game of Thrones , Breaking Bad , The Walking Dead and Orange Is the New Black . In addition, FBE put up a video each month spoi
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