Facebook advertising account trust points. What can lower your trust score?

Hi everyone! Facebook always has a lot of surprises for publishers. For example, advertising restrictions can be very hard to predict. Some accounts can pass those restrictions so easily. But then they all might have a hard time with risk payments, spending limits, fan page bans. If you can find your way around Facebook’s surprises and overcome all the challenges, then you’ll be able to make good money with affiliate marketing on Facebook. So, Webvork decided to write an article about Facebook ad accounts’ trust points. It’s such a simple, yet an elaborate thing. Let’s see.
What are these trust points?
Trust score determines how much Facebook trusts a certain account. The higher the level of credibility is, the easier it is to launch ads. Facebook is a worldwide social network, and its main asset is its audience. And Facebook will do anything to not lose that audience. Or, at least to slow that process down.
When launching an ad, a user goes through a series of steps. If their account has a low trust score, their account will get banned as soon as they open their ads management account. If their credibility is high, then it’s likely they will pass the moderation process in 30-60 minutes and live ban-free (for some time at least).
Facebook’s precautions
Facebook checks millions of accounts a day, using its own system. These audits regard all users, even those that don’t launch ads. During its lifetime, Facebook has collected enough data to understand how an ordinary user behaves. Therefore, actions that don’t comply with those patterns raise suspicion, which causes check-ups.
Facebook conducts its audits in two ways: algorithm and by the work of actual employees. If automated inspection didn’t get enough information to block an account, then it gets audited by a real human. But as practice shows, the algorithm always does the job.
What criteria impact your trust score?
You can grow your trust in just one day, you need to earn it. However, there are some aspects that can’t be influenced, so it’s a chance success. Let’s talk about these situations.
1. An account needs to be signed up in tier-1 countries, or at least tier-2 but European. Usually, accounts signed up in Asia, South America, or post-Soviet territories have fewer trust points from the very beginning, unlike those signed up in the US or in Europe. You may think it’s weird, though accounts from Asia and CIS often address fraudulent practices and violate Facebook guidelines, so they get banned most often. In other words, users from those countries often have histories of violation, so Facebook just draws such conclusions.
This doesn’t mean that you can’t launch ads on such accounts, it’s just that your credibility will be questioned from the start. This isn’t the case for European-based accounts. If you want to have high credibility from the beginning, sign up a European account.
2. The browser footprint must comply with account settings. Facebook always monitors everything it can. This includes IP addresses, computer machine characteristics, browser footprints, browser history (in a case when visited websites collaborate with Facebook, which the majority of large websites do), location. All of this data must comply with the country where the account was signed up. If it finds an inconsistency, it will have to check your identity. Even if you pass that check, you’ll still lose some of your trust points. So, watch your data compliance, account data, and account settings.
If you change your account language while trying to seem European, you’ll raise suspicion.
3. Account age. The older an account is, the more trust points it has, at least because it was able to live for that many years and not get banned or blocked, which indicated that it’s okay. Moreover, it also earns credibility when such accounts have many years of experience running ads.
4. Two-step verification, phone number and email address. An account must always have an active phone number that can receive messages and an active email address. When entering the account, these sources get verification codes for that user. These little things also grow your credibility.
5. You must enter other services and websites – Instagram, Amazon, Airbnb and others. Entering such services as Steam and streaming platforms earns even more trust points. This helps Facebook segment you for some audience, and it always earns trust.
6. All Ads Manager activity must be thoroughly regular, human-like. If an account has zero history with ads, which means that its user will get to do it for the first time, and naturally, it must happen slowly. In this case, you also should not try to earn a big budget, even if Facebook allows that. A person that sets their ad for the first time won’t spend a huge budget on it. You can start increasing your budget 4-5 days in. When you do everything step-by-step, Facebook will have more trust in you.
7. Account warm-up. Sure, you can drive nutra traffic right away but it’s better that you warm up your accounts with some white offers. The Black Pearl, for example, is a good one we have for this purpose. White offers don’t raise that much suspicion. A week-long warm-up is a good thing to do.
Note that you want to warm up your account with this offer, so don’t aim to make big money with it. Run your ads that way so you don’t get users’ complaints. $5-10 a day will be enough. After that, you can go right away with nutra.
8. Payment card. Any card has a unique ID number. That card can tell Facebook a lot, including the bank and country where it was issued. Facebook’s already figured out that virtual and anonymous cards aren’t a good thing, so you’ll lose your trust points if you use these. You probably will not get banned, but your credibility will go down and you’ll have to earn it back somehow.
It is best that you attach a card that complies with your account’s GEO. A golden-level payment system also gives you more trust points.
9. Documents to verify your persona. Facebook doesn’t check if the documents you give it are correct, it just needs you to show them to it.
10. Names and titles in your ad campaigns. The title of your ad campaigns matter, do not come up with weird-looking names, stay reasonable.
What should a perfect Facebook account look like?
Registered in Europe, user agent, European IP address. Preferably a European bank card. ID documents uploaded, verified user. Has at least some finished and paid ad campaigns. Slow and steady activity in the Business Manager. Phone number, email address, two-step verification. Visits other partner websites. Over 1-year-old account.
Of course, it’s hard to find such an account, but if you can find one with at least a half of these criteria – you’re lucky already.
What lowers your account’s credibility?
There are a ton of intricacies that lower Facebook’s trust towards an account. Let’s talk about them specifically.
1. It lowers your trust score if you change your account’s password. This way, Facebook thinks that it was stolen and starts to act up, regardless of whether or not you’re the owner. So, don’t change your password before launching.
2. Rapid increase of campaign budget, doubling ad campaigns and their contents, deleting and creating new campaigns. As we already mentioned, you need to go slow when launching the first campaign.
3. Entering using cookies but with old cache data. This way, you simply tell Facebook that it’s not your first account. This kind of activity can cause Facebook to want to check your identity.
4. Repeated action. Let’s say, adding 70 new friends or creating one fan page a day, scrolling the news feed for a certain period of time are all repeated actions. Normal users don’t do this, it’s unnatural and raises suspicion.
5. Not being able to receive Facebook’s SMS multiple times. In case you attached a one-use phone number. It all leads you to getting blocked.
6. Getting complaints from users about your fan page’s ads, comments, and posts. Complaints, especially a lot of them, lower your credibility. When warming up your account, your actions must be as neutral as possible.
All of these aspects lower your level of credibility. Be careful.
Conclusion
Here’s everything we have about the term “Facebook’s trust points”, so now you know how to work with it correctly and treat it right. Hope you found this info useful for the future.
Best,
Webvork