Facebook Ads Updates Audiences with Labels and Quick Tabs.
SpyLead
Facebook Ads has started rolling out an updated interface for the Audiences section. The new version changes how audiences are displayed by label and adds quick-access tabs.
The Customers group includes the following labels:
- High value
- Low value
- Recent purchasers
- At risk
- Disengaged
- General customers
The Engaged audiences group includes:
- Qualified leads
- Disqualified leads
- App users
- Trial users
- Cart abandoners
- Other engaged users
Unlabeled audiences, Lookalikes, and Saved audiences are displayed separately. Once labels are assigned, audiences can be grouped and filtered, making it easier to find the right audience faster.
Several quick tabs have also appeared at the top of the page:
- All audiences: all available audiences;
- Active ads: audiences currently used in active ads;
- Action needed: audiences that require attention;
- Unlabeled audiences: audiences without an assigned label.
Users can return to the previous interface at any time by clicking the “Switch to standard audience view” button.
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