Kiwi Foods: FMCG Industry: A Quick Analysis
Kiwi FoodsWhat is FMCG:-
Kiwi foods is a leading snacks manufacturer in India. It was established in 2004, with the aim of providing high-quality food items to the customers at affordable prices. It's a key industry in the FMCG sector and has a various variety of products both rich in taste and nutritional value. The snacks manufactured at kiwi foods come in various different flavours and has high nutritional value.
Snacks, candies and chips all fall into the foods category under FMCG. FMCG/CPG stands for fast-moving consumer goods or consumer packaged goods. These goods cover everything from snacks to anything that comes under frequently purchased products. These products are both sold and purchased frequently and in huge numbers. They are normally priced at a low cost. The FMCG industry is changing fast and constantly evolving. If we look at the trend we will see that 50% of the brands from last year's list have dropped out from the brands top 100 most valuable global brands.
Types of FMCG:-
Four major types of FMCG are:-
● Home and personal care
● Food and beverage
● Tobacco
● Alcoholic Drink.
Global Comparison:-
Some of the top FMCG companies in the world are:-
● Johnson and Johnson
● Nestle
● Procter and Gamble
● Apple
● Samsung Electronics
● JP Morgan
● Royal Dutch
● Nestle
● Walmart Stores
● HSBC holdings.
● Unilever
● Coca cola
● L’Oreal
● Gillette
● Kellogg's
● Nescafe
● Colgate
● Heinz
● Gap
Key trends of the global FMCG market:-
Asia drives growth for global FMCG brands, yet local brands around the world continue to dominate. Some of the key trends of the global FMCG market are:-
● Asia contributes to the most purchasing power among household items such as snacks, electronics, cold drinks etc.
● China, India and Indonesia are the biggest contributors of snack manufacturing in food and beverages FMCG.
● Home brands lead in Asia as well, just like Kiwi foods is the key snacks manufacturer in India.
● Consumers who are cash-rich and time-poor will always pay for ease. One such key example is Maggi in the category of snack manufacturing launched ready to eat variants for women with less time to shop and prepare meals.
● Asian shoppers are trading up because they are more concerned about what's best for their families as the number of middle-class consumer’s increases.
● When it comes to the category of snack manufacturer, Maggi is the most chosen product. The Nestle owner brand of Maggi is also the owner brand of many other quick snacks and edibles such as soup, sauces and noodles. The snacks from Nestle were chosen by more than 2 billion homes last year, which reflected a growth of 4%.