FASHION DESIGNING BASICS: FACTORS INFLUENCING POPULAR FASHION

In the fashion designing process, every individual plays an influential role in creating fashion trends. Right from the designer and stylist to the celebrities, every individual serves as the perfect muse in influencing popular fashion.

In the words of famous German fashion designer Wolfgang Joop, “Fashion is about Suspense, Surprise & Fantasy. It’s not about Rules”. And indeed, fashion is all about setting new trends with surprisingly unique designs and styles.

With that thought in mind, let’s explore few factors that influence popular fashion.

Fashion Forecast (Colour & Fabric)

Deciding the colour, fabric and look for the upcoming season is something that every designer works on. Designers start working on new styles and patterns couple of months in advance so it’s ready when the actual season begins.

Here, in the fashion process, fashion forecasters gain inputs from textile designers, colour experts and marketers. The information gathered from them helps designers to create a trend report for the upcoming season. Hence, in one season you could get to see lots of floral motifs and in another, abstract prints. Similarly, at a time swede fabric is seen ruling the market and at another time, it’d be fine net fabric.

This cycle of colour and fabric trends are spawned by fashion designers to influence buyers who find them in fashion houses and retail stores.

Read More: FAshion Designing Basics