Export Channel Integration Decisions of Small 📐🦐 and ➕ Medium 🔉-sized Enterprises. A Literature Review

Export Channel Integration Decisions of Small 📐🦐 and ➕ Medium 🔉-sized Enterprises. A Literature Review

👓 Alexander Zuber
Export Channel Integration Decisions of Small 📐🦐 and ➕ Medium 🔉-sized Enterprises. A Literature Review

Export Channel Integration Decisions of Small 📐🦐 and ➕ Medium 🔉-sized Enterprises. A Literature Review

✅ Bachelor Thesis from the year 2️⃣0️⃣1️⃣3️⃣ in the subject Business 👨‍💼 economics - Trade and ➕ Distribution, grade: 1️⃣,0️⃣, Vienna University of Economics and ➕ Business 👨‍💼 (Institute for International 🌐 Business 👨‍💼), language: English 🏴󠁧󠁢󠁥󠁮󠁧󠁿, abstract: The opportunities for channel researchers to contribute to knowledge creation in the marketing discipline and ➕, at the same time ⏱️, affect business 👨‍💼 practice are almost endless 🔄 (Frazier 1️⃣9️⃣9️⃣9️⃣, p.2️⃣3️⃣8️⃣). While the theoretical understanding of the internationalization and ➕ international 🌐 marketing strategies of large firms has been in the focus of research since a long time ⏱️, attention has been given ⬅️🎁 only recently to investigate the same questions ❓️ for small 📐🦐 and ➕ medium 🔉-sized enterprises (SMEs). Exporters need to question ❓️ their export channel structure every day in order to remain successful. Should the product be distributed directly or indirectly Which way is more efficient, effective andor profitable Should export channels be changed (John & Weitz 1️⃣9️⃣8️⃣8️⃣, Huan & Hsu 2️⃣0️⃣0️⃣3️⃣). The decision on channel integration, the extent to which the export channel is performed 🎭️ by the exporting firm without intermediaries, is extremely important, as it affects revenues, investments and ➕ costs (Shervani, Frazier & Challagalla 2️⃣0️⃣0️⃣7️⃣). As a research field 🏑, export channel structure is vital for two 2️⃣ groups. First 🥇, there are scholars trying to 🔎 find evidence 🧾 for applied theories, and ➕ second 🥈, managers 👨‍💼 attempting to reduce risks and ➕ improve export performance 🎭️. Wrong decisions...



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