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Expand your marketing capacity and deliver concierge support to your agents. Manage your agents' website, roster, profile, on-boarding, and more. Browse and buy predefined website marketing tasks in just a few clicks. At Placester, you only get billed for agents who launch a website. Tie all of your marketing efforts together, establish a unified source of truth. Your real estate agent bio does a lot more than introduce you to potential clients. Advertising is great for attracting business, but the place to make a personal connection is in the biography. While your website may focus on available properties and past successes, your bio is where your education, experience, skills and story can truly shine. There are some foundational elements that go into writing a realtor bio. Agents should include information about qualifications, personal background, specific way they work with clients, knowledge of the local market and involvement in the community. Statistics, certifications and client testimonials should also be added to build social proof and establish credibility with home buyers. Humans are naturally drawn to stories. When we meet a new person we tend to ask them questions; not just to learn their background, but to understand how it made them who they are today. Potential customers want to get a feel for who you are as a person, because that is an indicator of what their experience will be like working with you. Not everything you share in your real estate agent bio has to be directly related to your industry knowledge. You can dive into your history, and explain how those experiences gave you skills that help make you the excellent agent you are today. As you can see in the example above, Denver-based Jody Donley lets her personality and background shine in her real estate agent bio. By detailing her past as a track-and-field champ and employment history of customer-facing roles, Donley frames herself as a driven and personable agent with an entrepreneurial spirit. Want the reader to believe in your ability to support their needs? Share some of the best points of your professional experience. This is just the first introduction and too many facts can be overwhelming. And if you have a lower level of experience, explain why you got into real estate and how much you cherish the work you do. His contact information shares space with his photo, drawing your eye and attention there first. He then shares his accomplishments for the last 10 years of service in the business. This can seem obvious at first, but choosing the right image of yourself to share is an art form in itself. Save yourself the headaches of worrying about lighting, clothing and makeup, and hire a professional photographer. Your face is your calling card and will become associate with your brand. People will also build a visual connection to you during their online search. Make sure the photo is one you like, one that looks like you in person, and one that sends a positive impression. Phil Gutowski does a great job listing his business strengths and also where his free time is thoughtfully used. Try to keep your bio to a maximum of two or three paragraphs, and between words. Use short, clean phrases that are easy to understand. This makes it easy for website visitors to browse and quickly determine which agent is the best fit for their Chicago real estate needs. Matt Laricy and his employees also wisely list their awards and recognitions in a separate, bulleted list. This keeps away unnecessary clutter within their actual bios, and makes their accomplishments look even more impressive when shared back-to-back in list form. There are no gimmicks or tag-lines associated with her business. In addition to sharing your background, try sharing fun facts or displaying a family photo. You can even try telling a joke! Landon Clements in San Francisco knows a thing or two about showing her human side. Clements shares her credentials as an agent in her bio, but also peppers in fun and candid photos from her life as a reality TV star. To drive home her relatable personality, Clements includes a list of questions on the side of her profile that helps illustrate who she is as a person. Do your friends come to you first when they have a question or problem? Are you the family member that your relatives rely on in a crisis? Being a strong communicator and staying cool under pressure are all translatable real estate skills that you can include in your bio. A biography is a written account of a life, not an advertisement. This space is where a client can find out what kind of person will be assisting them with one of the larger purchases in their lifetime. Gain their trust and excite them for the process. Be authentic. Tom is a great example of an agent who wants to give a fully rounded picture of his character. He shares his real estate background, as well as his personal life. This strategy ensures that potential customers receive consistent messaging that will be easy for them to remember. For example, if your agency promotes persistence and dedication as key traits of its agents, try highlighting your own tenacity in your bio. As you can see in the example above, she has worked in the Boston real estate market for over 30 years. Honesty is the best biography. As a realtor, you are there to guide your clients towards the best possible home for them. Why should they trust you? He tells you what he believes and the language is clear. He summarizes the key points of his background and expertise with bullet points. For the speedy reader, these points highlights the most substantial information quickly. Read what you write, and then read it again. Show the same dedication to perfection here that the client can expect from your agency work. Flaws point to carelessness, and no client would want this during such an important process. Use your geographic location in your description. When you explain where you work, search engines guide searches to you according to that, which can result in more online search success. Also, include how long you have lived or worked in your area. Your bio is an optimal place to provide contact details for prospective clients. This includes address, phone number and email. Rather, they can feel confident in the scores of knowledgeable staff at their disposal. The Remax NE profile supports the team mentality. This allows the customer to feel an immediate sense of trust and readiness to move forward. Yet you present your audience with an entirely different experience when you share what others are saying about your real estate skills. But the social proof he provides on the same page really drives this point home. It also helps convince visitors that everything McCann lists in his bio is true. By letting someone else sing his praises, McCann provides a convincing argument that he is the right real estate agent for the job. When space allows for you to go into greater detail, keep it within reason. After three paragraphs, you may lose your readership. Use informative and powerful first sentences at the beginning of each paragraph to draw your audience in. When creating longer paragraphs, use personal touches and refer to your awards or achievements in the industry. Use media you are featured in. Video interviews and audio dialogue can help promote your value as a real estate professional. She uses her passion for her city to fill her bio with relevant information, and draws the reader into wanting to know more about her special relationship to this location. Given the vast amount of real estate agents and the fierce competition, what will make you stand out is your passion. What drives you? Share that. Travis Greene does a great job displaying his dedication to his work and his personal life. His family photo drives the idea that he is a family man at his core. Travis Greene of CountryWide Properties. Video is an amazing tool for connecting directly to your prospective clients. In a business where brand and personality go hand in hand, real estate professionals can truly benefit from video bios. Lisa Archer of Live Love Realty has fully integrated her biography as a video on her site. The video clearly explains all the services LLR has to offer and supplies information on where to contact them. Live Love Realty of Keller Williams. Many things can change in your business climate in as little as a six-month period. Writing and re-writing your bio should be a semi-annual or annual goal. Above all else, someone who knows nothing about your business should feel encouraged to work with you from reading your biography. These templates are meant to act as a mere starting point as begin to write your own real estate bio. Thank you! Your submission has been received! Marketing Academy Knowledge Base. Sign In Book a demo Start free trial. Agent Manager new. Google adv. Get for free. Watch Now. Part 1: Strategy: What are brokers doing for agents to help keep them happy? Chapter 1: Start at the beginning: Whose happiness are you cultivating? Chapter 3: Dialing in the dollars: Financial and business planning. Chapter 7: Getting the deal to the finish line: Transaction management support. Chapter The icing on the cake: Miscellaneous offerings that make the difference. Part 2: Execution: How are brokers getting these things done? Chapter 6: Scaling walls: Craft the solution that works best for you. Bio Is Your Brand Your real estate agent bio does a lot more than introduce you to potential clients. This bio speaks to customers and business associates alike:. Tell a story Humans are naturally drawn to stories. Here are a couple examples: Maybe a summer job as a teenager helped you discover a passion for sales. Maybe you fell in love with your town when you moved there, and that passion inspired you to help others make that area home. Show off your skills Want the reader to believe in your ability to support their needs? Example: Phil Gutowski, Live Eastie Phil Gutowski does a great job listing his business strengths and also where his free time is thoughtfully used. Speak as an expert in your field, but use language anyone can understand. The takeaway here: Do not use your bio space to sell your services. Example: Tom Daves Tom is a great example of an agent who wants to give a fully rounded picture of his character. To keep everything aligned, follow these two easy steps: Make note of the values and selling points listed in the description of your company. Incorporate those values into your own description. Try including social proof alongside your agent bio so it can back up your positive claims. A bit of intimacy is OK here, so feel free to share a piece of yourself. Tell a story. Related Articles Real Estate Open House Sign-In Sheet: Free Template Download Download these free real estate open house sign-in sheet templates to capture lead information during your event and nurture leads through the sales funnel. See the benefits of attending and participating in the informal RE Barcamps. Show off your skills. Use a professional photo. Keep it short and sweet. Be a human. Sync with your brand. Be truthful. Edit over and over. Provide clear contact information. Provide social proof. What if longer works for you? Share the love. Make it a video.