Experiment with Spotify Codes

Now with warm audiences like website visitors, you should be more effective in asking them to follow you on Spotify with ads. If you don’t get a lot of web traffic on your own, having an offer like free downloads to cold audiences is one way you can drive traffic to your website. You don’t need to do any gating or requiring emails as long as you have the Facebook Pixel in place.

Lastly, a hot audience would be like your social media followers and fans. For this audience, you can get away with posting something on Facebook and boosting the post through Facebook’s Ad Manager.There’s obviously more to consider when using social media ads to build your Spotify followers, like what marketing objective to use, how to organize the campaigns and what to say in the ad copy. I won’t cover that in this blog, but this bit on targeting and audiences helps to get the ball rolling.

Spotify Codes is a relatively new feature that makes it easier for people to find your music. It’s basically like a QR code graphic that you can download and use so people can scan it in their Spotify app. It won’t directly get you more spotistar promotion Spotify followers, but it may help.

This is something I’m still experimenting with myself. It’s not exactly a widely adopted feature yet, but I figure it has potential uses for marketing.

• Print the code on a a flyer, business card or somewhere on the physical release (maybe the back cover or inside liner notes).
• Use in social media either as an actual post, a cover photo or Instagram Story. You can screenshot the Spotify Code and scan it later in the Spotify app.

Try scanning the two Spotify Codes below:

Here’s what I designed for Zion I to promote his mixtape / playlist specifically for reaching new fans while on tour with Rebelution. He got them printed out on 3.5 x 2 business cards and it worked when it was scanned in Spotify.

Playlisting:

Create playlists around a theme where your own songs can be included in. Promote this playlist on social media and even your Spotify profile. Obviously, don’t fill it up with a bunch of your own songs, you want it to be a good mix that fits the theme. Share these playlists on social media and even tag some of the other artists you’ve included. The idea is to get others to like and share your playlists so it can give you some exposure to new audiences and ultimately some follows.

In addition to getting Spotify followers, you want listeners to add your songs into their playlists. These metrics help Spotify determine what songs get added to their subscriber’s auto-generated playlists (Release Radar and Discover Weekly), which can give you additional exposure. There’s no real way to get people to do it other than ask or make good music that people will naturally put in their playlist.