Every Successful Restaurant Website Must Have 5 Key Ingredients
Fast Food Restaurants Alhambra has one definitive goal and that is to attract customers. Frequently, I see poorly designed restaurant websites which are missing the key ingredients needed to successfully convert visitors to customers.
What are the key ingredients in an effective restaurant website? Listed below are the 5 items that every restaurant website will need to maximize its chances of converting website traffic into paying customers.
1. Map and Directions
Don't make it difficult for visitors to find where your restaurant is situated. Instead of only listing the address on your website, display an easy-to-read map and directions, so that your customers can quickly find your restaurant. The easiest and quickest way to display a map to your restaurant is by using Google Maps and embed it on your own website.
2. An Accessible Restaurant Menu
If your restaurant website doesn't include the menu with the costs - do it! Your menu is the main marketing tool on your website and your opportunity to make mouths water, so don't forget to include some enticing pictures of your dishes.
The key thing here is to create your menu accessible. All too often I see restaurants take the lazy approach and upload a PDF copy of their menu. PDFs take an agonizingly, long time to load, especially if people are attempting to view your menu from their cell phones. PDFs also provide no seo (SEO) benefits for your website.
My advice is to take the extra time and energy to develop a dedicated menu page on your website. Ensure that your menu page includes descriptions of the meals, any specials or promotions and appealing photos of one's dishes.
3. A Photo Gallery of one's Restaurant and Food
People want to see what the restaurant appears like before they decide to eat there. That is why every restaurant website needs to have an image gallery. Hire a professional photographer ahead during one of your restaurant's busy times and capture the ambiance, decor and dishes that produce your restaurant unique. Then display the photos on your own website in a straightforward photo gallery.
Pictures are worth a thousands words and great pictures are invaluable for convincing visitors to arrived at your restaurant.
4. An Effective, Restaurant Homepage
Your homepage may be the most important page on your website since it makes the first impression. Within seconds of arriving to your homepage, a person will decide if it's worth their time to look through the rest of your site.
So how do you make sure your homepage is engaging?
Firstly, your homepage needs to display a prominent photo of one's restaurant. Pick a excellent picture of your restaurant or even a signature dish and make certain it is the very first thing people see when they come to your website.
You also need to have some well-written copy to complement your image. The copy should tell people what your restaurant is approximately and how it is different from other restaurant experiences. Make certain this content is short and compelling. If this content is too much time, people only will not take the time to read it.
Finally, beside your primary image or your marketing copy, you need to include a strong proactive approach. A proactive approach is a link or perhaps a button that encourages the individual viewing your homepage to click to another page. Examples of good calls to actions for a restaurant website would be:
View our delicious menu and weekly specials (links to your menu page)
Have a tour of our restaurant (links to your photo gallery page)
Make a reservation for the next event (links to your contact us page)
5. Reservation Home elevators Every Page
Every restaurant website requires a dedicated area to make reservations on each page of these website.
If you are in a position to install an online reservation system on your own restaurant website, that might be the ideal solution. Another solution to accept reservations online is by using OpenTable.com that is free to use. However, unless you want to bother with online reservations at the moment, just display a telephone number that people may use to make a reservation directly.
The main point here's to make the reservation information highly visible on every page. The very best place to put your reservation info reaches the top of one's website, near your primary navigation. This makes the info easy to spot for your visitors and they'll appreciate you for it.