Emarketer Penetration Of Mobile Phones

Emarketer Penetration Of Mobile Phones
Get reliable, unbiased forecasts and estimates for Smartphone User Penetration, by Country based on real historical data, market trends, and industry analyst insights."
3 days ago
Feb 2, 2024
Apr 28, 2025
List of countries by smartphone penetration This is a list of countries by smartphone penetration. These numbers are based on the top countries by percentage of population owning a smartphone (so smaller countries are absent) and come from Newzoo's Global Mobile Market Report (the numbers were last updated in June 2021). [1]
Dec 22, 2025
Nov 19, 2025
Jun 26, 2024
Jun 28, 2024
Explore 2025's mobile marketing statistics to optimize campaigns, reach on-the-go consumers, and boost engagement and conversions in the mobile-first era.
Aug 23, 2024
Get reliable, unbiased forecasts and estimates for X (formerly Twitter) User Penetration, by Country based on real historical data, market trends, and industry analyst insights."
Leverage our proprietary and industry-renowned methodology to develop and refine your strategy, strengthen your teams, and win new business.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
3 days ago
Apr 18, 2025
Feb 25, 2025
Get reliable, unbiased forecasts and estimates for US YouTube Premium Subscribers and Penetration based on real historical data, market trends, and industry analyst insights."
EMARKETER reports and forecasts include data and statistics on smartphone penetration and growth, as well as how many smartphone users are also smartphone video viewers, smartphone social media users, mobile-only social media users, smartphone Facebook users, smartphone Twitter users, and smartphone search users.
EMARKETER reports and forecasts include data and statistics on mobile penetration and growth, as well as how many ... mobile users are also mobile video viewers, mobile social media users, mobile-only social media users, mobile Facebook users, mobile Twitter users, and mobile search users.
Get reliable, unbiased forecasts and estimates for US Mobile Phone Users and Penetration based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for US Smartphone Users and Penetration based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for US Mobile Buyers and Penetration, by Device based on real historical data, market trends, and industry analyst insights."
Latest Mobile data and analysis from EMARKETER including reports, charts, and articles.
Share Chart Title Mobile Phone and Smartphone Penetration Worldwide, by Region, 2022 & 2030 Publication Date February 27, 2023 Sources
Latest Mobile Advertising data and analysis from EMARKETER including reports, charts, and articles.
Get reliable, unbiased forecasts and estimates for US Mobile Device Internet Users and Penetration based on real historical data, market trends, and industry analyst insights."
Share Chart Title Mobile Phone and Smartphone Penetration Worldwide, by Region, 2023 & 2030 Publication Date February 26, 2024 Sources
Get reliable, unbiased forecasts and estimates for US Mobile Buyers and Penetration based on real historical data, market trends, and industry analyst insights."
Source: EMARKETER Forecast, December 2025 - January 2026 Note: individuals of any age who own at least one smartphone and use the smartphone (s) at least once per month Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone) and features/capabilities that resemble a PC.
Get reliable, unbiased forecasts and estimates for Smartphone Users and Penetration in Indonesia based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for Mobile Phone User Penetration Worldwide, by Country based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for Smartphone User Penetration, by Country based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for Mobile Phone User Penetration, by Country based on real historical data, market trends, and industry analyst insights."
Latest Mobile Apps data and analysis from EMARKETER including reports, charts, and articles.
According to eMarketer's latest report, "Worldwide Internet and Mobile Users: eMarketer's Updated Estimates and Forecast for 2017-2021," growth in the number of internet users continues to be driven by the adoption of mobile phones with internet capabilities, a common occurrence in emerging markets across Asia-Pacific, Central and Eastern ...
Mobile devices, including smartphones, tablets and ereaders, have changed the way people consumer content. We track how many mobile phone users there, and how much time people are spending on their devices.
Latest mobile%20commerce data and analysis from EMARKETER including reports, charts, and articles.
Latest penetration data and analysis from EMARKETER including reports, charts, and articles.
Latest Mobile Banking data and analysis from EMARKETER including reports, charts, and articles.
Smartphones Smartphones are the primary—and sometimes only—digital device that many internet users worldwide own. We analyze what ownership, penetration and usage looks like.
Nearly nine in 10 internet users in Southeast Asia will use smartphones this year. Smartphone penetration among internet users in the region will range from a high of 98.8% in Thailand to a low of 81.7% in the Philippines in 2022. This year, the number of Southeast Asia smartphone users will grow faster than the number of overall mobile phone ...
This guide explores the intricacies of mobile advertising, offering detailed insights into ad types, usage stats, and spending trend and more data from EMARKETER.
Mobile and App Marketing KPIs. Industry average benchmarks for mobile and app marketing EMARKETER projects that US mobile app install ad spending will reach nearly $24 billion by the end of 2023, representing just over 12% of all mobile ad spending and 15% of in-app mobile ad spending. This will have a significant impact in the advertising ...
Get reliable, unbiased forecasts and estimates for Worldwide Mobile Phone Users and Penetration based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for Smartphone User Penetration Worldwide, by Region based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for US Mobile Phone Users and Penetration, by Generation based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for Mobile Phone Users and Penetration in India based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for US Mobile App Users and Penetration, by Device based on real historical data, market trends, and industry analyst insights."
Estimates are based on the analysis of survey and web traffic data from research firms, primary research, interviews, information from major mobile payment players, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, demographic and socioeconomic factors, and macro-economic conditions.
Mobile Phone User Penetration: % of Worldwide Mobile Phone Users Find out if your company offers access to EMARKETER.
Nearly two-thirds of digital advertising spending in 2025 will be delivered on mobile devices. Tariffs may dampen spending growth but shouldn't reduce mobile's share of the digital advertising pie.
US smartphone penetration, on the other hand, has continued to rise, and will reach 88% this year. More like this: Report: US Virtual and Augmented Reality Users 2021 Article: How LG's smartphone exit could help fuel its smart home growth Article: In gaming, mobile phones are the No. 1 device by a long shot
Get reliable, unbiased forecasts and estimates for Mobile Ad Spending Penetration, by Country based on real historical data, market trends, and industry analyst insights."
This chart projects mobile phone and smartphone penetration in North America from 2018 to 2025, broken out for the US, Canada and the Caribbean.
Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.
The number of mobile peer-to-peer (P2P) payment users in the US is growing, reaching nearly three quarters (74.4%) of US smartphone users by 2028, per our forecast.
Latest ecommerce%20penetration data and analysis from EMARKETER including reports, charts, and articles.
Get reliable, unbiased forecasts and estimates for Worldwide Mobile Phone Users and Penetration based on real historical data, market trends, and industry analyst insights."
US mobile ad spending will cross $200 billion this year, representing over half (51.2%) of total media dollars spent in the US and nearly two-thirds (66.0%) of digital ad dollars. The vast majority of mobile ad spending will take place in apps. Key Question: Where is mobile advertising growing most quickly?
Share Chart Title Mobile Phone, Smartphone, and Tablet User Penetration in Southeast Asia, 2021-2026 (% of population) Publication Date March 1, 2022 Sources
Get reliable, unbiased forecasts and estimates for Mobile Phone Internet User Penetration Worldwide, by Country based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for TikTok User Penetration, by Country based on real historical data, market trends, and industry analyst insights."
Get reliable, unbiased forecasts and estimates for Mobile Phone Social Network User Penetration, by Country based on real historical data, market trends, and industry analyst insights."
This chart shows estimated worldwide mobile e-commerce sales and their share in all e-commerce sales.
U.S. telecommunications mobile service revenue 1998-2023 Mobile wireless subscriber connections in the United States 1985-2021 Smartphone users in the United States 2009-2040
Mobile Phone Penetration is a way of measuring mobile phone usage in a particular country (the ratio of SIM cards to the total population).
Equip yourself with the ten most important mobile usage statistics to help you create a mobile-optimized ecommerce store to boost traffic and sales.
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