Ecommerce Manager

Company: Midea

For a newly established e-commerce business, the E-commerce Manager should be responsible for building the entire business from strategy to execution. Below is an executive-level job responsibility list suitable for an organization.
E-Commerce Manager Responsibilities
1. E-Commerce Strategy & Business Development
* Develop and execute the e-commerce strategy aligned with company objectives.
* Build the e-commerce business from the ground up.
* Identify growth opportunities across marketplaces and online channels.
* Prepare annual business plans, budgets, and sales forecasts.
* Drive sustainable and profitable business growth.
2. Marketplace Management
* Launch and manage online stores on key marketplaces (e.g. Kaspi.kz).
* Negotiate commercial terms with marketplace partners.
* Optimize product visibility, search ranking, and conversion.
* Manage marketplace campaigns and promotional activities.
* Monitor marketplace compliance and performance.
3. Commercial & Pricing Management
* Develop product assortment strategy.
* Define pricing architecture while maintaining channel harmony.
* Plan promotional calendars and campaign strategies.
* Manage profitability, margins, and pricing competitiveness.
* Monitor competitor pricing and market dynamics.
4. Brand & Digital Marketing
* Build online brand awareness.
* Develop digital marketing strategies.
* Manage marketplace advertising and sponsored campaigns.
* Coordinate content creation, product pages, and digital assets.
* Improve customer acquisition and conversion rates.
5. Product Management
* Define launch roadmap by category together with PM team.
* Manage product listings, specifications, images, and content.
* Coordinate new product introductions.
* Optimize assortment based on sales performance.
6. Operations & Supply Chain
* Establish end-to-end e-commerce operational processes.
* Coordinate inventory planning and replenishment.
* Ensure high product availability and healthy inventory levels.
* Improve order fulfillment and delivery performance.
* Manage returns and customer experience.
7. Analytics & Reporting
* Build business dashboards.
* Track key performance indicators.
* Analyze sales, traffic, conversion, and profitability.
* Present monthly business reviews and action plans.
* Generate insights to improve business performance.
Key KPIs
Business Area KPI
Sales
Net Sales Revenue
Growth
GMV Growth (%)
Profitability
Gross Margin (%)
Marketing
ROAS
Operations
Order Fulfillment Rate
Inventory
Stock Availability / Days of Inventory
Planning
Forecast Accuracy
First-Year Deliverables
* Launch the company's e-commerce business and establish marketplace presence.
* Open and optimize stores on key online platforms.
* Build the initial product portfolio and pricing strategy.
* Develop reporting dashboards and KPI tracking.
* Establish operational processes and marketplace governance.
* Build strategic relationships with marketplace partners.
* Recruit and develop the e-commerce team.
* Deliver profitable and scalable sales growth while ensuring alignment with offline channel strategy.
Reporting Structure
This position operates under a dual reporting structure:
* Direct Reporting Line: General Manager – responsible for overall business performance, commercial results, and country execution.
* Functional Reporting Line: Head of RCA E-Commerce – responsible for strategic direction, business development, operational excellence, process standardization, and day-to-day functional management.
What You'll be Joining
Get to know more: https://www.midea-group.com/

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