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To download a PDF of this article, please click here. While the Coca-Cola bottling plant has permits to extract more than , gallons of water a day from local water sources, the people of San Cristobal only have limited access to surface water—a dwindling resource due to climate change. As a consequence, townspeople in the area drink, on average, more than two liters of soda a day. Unfortunately, the people of San Cristobal have little recourse to end this shortage of vital resources. Not only is the population dependent on Coca-Cola for hydration, it is also economically dependent on the local bottling plant. The plant employs about people and contributes nearly million USD to the state economy. In the s, marketing campaigns targeted indigenous communities—such as the Tzotzil—and worked the soda into their religious ceremonies in the area, many of which are still used in Catholic-Mayan religious ceremonies. This issue with Coke is not a new phenomenon. In , Chiapas locals found themselves in a similar situation. The indigenous community of San Felipe Ecatepec had to walk two hours to get clean drinking water while the FEMSA-owned bottling plant nearby used an average of 1. In the past, the Mexican government has invested few resources into the development and sustainability of water provisions and seems to be more willing to negotiate with businesses than help its people. Government inaction regarding water has been a common theme in Mexico in recent years. According to the National Water Commission Conagua —which is responsible for the allocation of water—9 million Mexicans do not have access to potable water, and at least an additional This issue of water unavailability is further compounded by budget cuts to municipal water suppliers and unmaintained, crumbling water lines that leak large quantities of water. Due to this lack of basic accessibility, citizens in 29 million households rely on fairly irregular water delivery services. Critics of Conagua, such as Pedro Moctezuma, coordinator of the Water Sustainability Program at the Metropolitan Autonomous University UAM , believe that the organization is to blame for the severe mismanagement of the vital resource. So far, the wishes of the Mexican people have been overlooked in favor of more lucrative government dealings. Many Mexicans only have access to the surface level water supplies, while large corporations have the resources to drill for water. Though the people have asked the government to drill deeper wells for them, the government has failed to allocate the investment needed to fulfill such reasonable requests. While on the surface, the support of such individuals seems promising for conservation and improving the provision of public water, upon closer inspection, the motivation of the group may not be so pure. Skeptics of the benevolence of the decrees also speculate that the loosening of water access will be used for the monetary benefit of both private corporations and the government. It is up to the Mexican government to step beyond simple words on paper and undertake concrete, physical infrastructure projects to improve water availability for its people. Until then, their decrees will only be hollow attempts to mask their prioritization of economic gains over basic human rights. COHA is a non-profit organization. We depend on the support of our readers to help us keep our organization strong and independent. Please consider supporting our work with a subscription to our Washington Report on the Hemisphere or by making a donation. Did you enjoy this article? Subscribe to our mailing list for more just like it. First Name. Last Name. Accessed August 12, So Is Diabetes. July 14, September 18, March 25, June 20, June 19, June 25, Skip to content.
Ecatepec de Morelos, Estado de Mexico, July 5 Sellers and shippers of Coca-Cola truck, delivering Coca-Cola brand products to corner store in Mexico.
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This article originally appeared on Truthout. Others have to buy their water. The plant consumed over 1. Urbano, 57, explains that the urban growth of San Cristobal has gradually eaten up agricultural lands in San Felipe. He is part of a shrinking number of people in the community that still grow corn, beans and squash on plots of land passed down for generations, and drink pozol , a drink made from fermented corn dough. San Felipe Ecatepec is one of thousands of towns across Mexico where corporate water consumption has taken precedence over local need. Advocates are scrambling to rein in a chain of public health consequences. Chiapas has the highest renewable water resources per capita in all of Mexico. Yet, the tap water here is rarely safe to drink. And in rural Chiapas, more than one in three people do not have running water. Urbano describes how families in San Felipe frequently get sick from drinking contaminated well water. Article of the Mexican Constitution requires all municipal governments to provide potable water, suitable for drinking and bathing, along with drainage, sewage and wastewater treatment systems. Despite the government's responsibility, most Mexicans do not have safe drinking water in their homes. Each Mexican household buys on average 1, liters of bottled water a year. And that's been aggravated by public policies that don't pay attention to the Indigenous people of the state. Looking at San Cristobal's geography, its haphazard organization becomes obvious. As the valley floor has filled with homes, new neighborhoods slowly have climbed up the surrounding hillsides. Salmonella is now an endemic problem in San Cristobal. A study at the research university ECOSUR found that water in the local wetlands has high levels of bacterial pathogens, including coliforms, which make it unsafe for consumption. The rainy season, which lasts from May to October, is not as consistent as in the past. San Felipe isn't the only community where wells are running dry. Urbano says other communities near the Coca-Cola plant, such as Los Alcanfores, are also suffering water shortages. On the night of September 7, an 8. Over 90 people were killed in Chiapas, Oaxaca and Tabasco. While San Cristobal was not one of the hardest-hit cities, three people died in informal neighborhoods in the north of the city. The impacts of the earthquake on water infrastructure are still being assessed. While local communities struggle to secure water, for Coca-Cola, there is no shortage of water. The bottling plant opened in , the same year the Zapatista uprising put Chiapas in the global spotlight. In Mexico, lax government regulation, fueled by the revolving door between government and industry, helped FEMSA become Coca-Cola's most important bottler worldwide. FEMSA reports that it uses In Mexico, the company holds 40 water permits. The report states that the water fees the companies pay 'are completely ridiculous compared to the profits that these companies make off the water. FEMSA funds reforestation and rain water catchment projects, which the company says 'replenish' the same amount of water that is used in Coca-Cola production. However, water catchment and reforestation in other parts of the state have not brought back the well water in San Felipe Ecatepec. If the Coca-Cola straw is much longer than the straws the communities have, their wells will eventually run out,' he says. Juan Urbano says the deepest wells in San Felipe are around 25 meters. FEMSA's wells are meters deep. Urbano says that FEMSA representatives have never reached out to his community to address the water problem. The company declined to specify how much it pays for the water extracted in San Cristobal. The Chiapas branch of Conagua confirmed to Truthout that the company has permits for two wells to extract a total of , cubic meters of water per year, or In , the company extracted The water situation in Chiapas has attracted international attention. In a press conference on May 12, he said he collected sufficient evidence to prove that Mexico is violating the human right to water and sanitation. The civil society Report on Violations of Human Right to Drinking Water and Sanitation in Mexico includes dozens of case studies to prove how corporate water use is prioritized over the human right to water. The report also shows how the poorest Mexicans have the least access to water and sanitation services. Beyond Coca-Cola's insatiable thirst for Mexican groundwater, advocates have called out the company's role in the country's health crisis. During decades working in Chiapas as a doctor, Marcos Arana found that water access issues were at the heart of public health problems in the state's Indigenous communities. But due to dirty water, they develop gastrointestinal problems and cannot eat properly or absorb nutrients,' he says, echoing what Juan Urbano described in San Felipe Ecatepec. He also saw that soda was replacing traditional beverages like pozol , and in some communities, soda was even cheaper than water. Meanwhile, public health organizations, such as El Poder del Consumidor Consumer Power , based in Mexico City, have argued that soda consumption was contributing to Mexico's soaring diabetes and obesity rates. According to the National Health and Nutrition survey , diabetes is the leading cause of death in Mexico and affects 13 million people. Another study found that one in six diabetes cases could be directly linked to soda consumption. They succeeded against the odds, and it went into effect in January While the tax is lower than advocates had recommended, it equals 10 percent the cost of the beverage, or roughly one peso per liter. After the tax was enacted, soda sales fell by 5. However, soda companies aren't backing away. Fiorella Espinosa is a nutritionist at Poder del Consumidor and says that companies have introduced new marketing campaigns to cope with the tax and sway public opinion. Plus, soda companies are more aggressively marketing bottled water, and bottled water sales have gone up. The federal government reports that funds from the tax have been used to install 11, water fountains in schools. Advocates are pushing for the remaining funds to be used for health programs for low-income communities that the price increase hits hardest. Espinosa points out that in some cases, companies are not passing the tax along to the consumer. A study published in found that in rural Mexico, soda prices only went up 0. This finding suggests that in places like rural Chiapas, soda companies could be subsidizing the cost of the tax to keep prices low. The long-term impacts of the tax remain to be seen, but a study predicted that during the next decades, the reduction in soda consumption will prevent between 86, and , cases of diabetes. While public health arguments have kept Coca-Cola on the defensive in Mexico's Congress, the company's unlimited refills of Chiapas groundwater are also facing local opposition. In April, local nonprofits and neighborhood organizations held a protest outside the Coca-Cola bottling plant in San Cristobal de las Casas. The 1, protestors denounced Coca-Cola's water consumption and health impacts. Arana says that ongoing citizen pressure is working. Coca-Cola previously had billboards in Indigenous communities around San Cristobal, such as San Juan Chamula, showing men and women in traditional dress with Coca-Cola bottles. They have now taken down the billboards. In San Felipe Ecatepec, Juan Urbano doubts the current Mexican government will help the community with its water problems. Instead, community leaders are taking part in the National Indigenous Congress CNI , affiliated with the Zapatistas, to highlight Indigenous concerns during next year's presidential elections. By Martha Pskowski. Related Articles.
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