Easter egg for creatives: Pinterest spilled the beans

Pinterest has released its forecast for 2024 trends. These are the colors and visual techniques that will attract the most attention. The Aff1.com team advises you to take a closer look at this data and figure out how to apply it in advertising campaigns.

How is Pinterest useful to us?

This is “all the best at once”: a social network, photo hosting and a source of traffic.

Every year, platform analysts publish Pinterest Predicts, a selection of more than 20 forecasts for future trends. This year they created a color palette based on design trends.

Color-related search queries were used to create the palette. Of these, they chose the most popular and demanded. This is exactly what the audience wants and loves most.

It's time to re-read our article about Pinterest as an effective traffic source! You will find both the basics and lifehacks of arbitrage via Pinterest here.

How to apply this in traffic arbitrage?

Advertising campaigns are experiencing enormous competition. Which banner will overcome banner blindness and catch the eye of the buyer?

If you want your creative to stand out from the crowd, use the most attractive colors. Use trendy shades so that the target audience notices, highlights and wants your offer.

The most beneficial colors for advertising creatives

Desert Orange. Rich, bright and warm. 

Gummy Pink. Dusty pink meets bold blush. 

Aqua Blue. The deep blue sea. 

Moss Green. Dark olive meets lime green. 

Mocha Brown. Think deep caramel meets grayish brown. 

A trendy color doesn't guarantee success, but why not give it a try? Every little detail matters when it comes to an advertising campaign. And don't be lazy to test!

On the Aff1.com blog we publish proven tips and tricks for work. You are sure to find useful ideas.