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EVADAV NEWS

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UPDATING RULES FOR WHITE AND BLACK LISTS

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😎 Hello, Evadavers!


You asked - we did. We present to your attention an update in the logic of the White and Blacklists. Now it's possible to exclude individual sub-sources at the level of each zone or bigger source.

*available upon request


Let's figure out together how it works:


Step 1 - work with audiences

✅ Create an Audience for your Whitelist and add to it, separated by commas, all zones, and sources from which you want to receive traffic.


After that - click Add sources to add zones into your list.

*Please note that you have the option of exporting the list of your zones in CSV format - for this use the Export all to csv button.


✅ Let's move on to creating the Black List. To do that, create a new Audience and add your sub-sources, separated by commas.


By clicking on the Add sources button, we will add them to our list.

* Pay attention, if you want to check if there is already a certain sub-source inside your sheet - just copy it into the search field and the system will immediately show you if this ID is inside this audience.


✅ By creating a Whitelist and a Blacklist, we will get two separate audiences. We will use them while creating our advertising campaign.



Step 2 - creating a campaign

✅ When creating a campaign - add pre-created audiences to your Whitelist and Blacklist Audiences.

Thus, you will be able to receive traffic from the zones you require, excluding the sub-sources of each of them.


Step 3 - automation and a secret sauce

✅ So, we have a great tool that will allow you to optimize your traffic deeper and get higher income. However, this can also be improved. Don't waste time manually filling out lists - set up auto-rules and replenish your audiences automatically.


You can set up custom rules using parameters such as impressions, clicks, leads, costs, click-through rates, cost per lead, profit, and return on investment.


Let's look at an example. 

✅ Let's set up an auto-rule in which any sub-source will be included in the blacklist if after receiving 1000 clicks from it, we still haven't received a single lead.


Step 4 - launching the campaign

✅ So, we have prepared everything needed to start. Choose an ad format, load creatives and links, set up display options and targeting, add a schedule and limits for our ad campaign.


Save time, raise budgets without any risks, get more conversions at the best value and grow your income.


🤑 The option of new Black and Whitelists rules is available from a personal manager upon request - hurry up to test

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