Don't Make This Silly Mistake You're Using Your Marketing Content Planner
The Importance of a Marketing Content Planner
Content planners are responsible for defining a vision for content creation publication, distribution and publication. They also have to track and assess the effectiveness of a plan.
This kind of content teaches the audience about the company's products and services. It also assists the audience to solve problems and meet their needs.
A marketing content planner is a spreadsheet, or it could be a third-party program. The difference is how you utilize it.
1. Set Your Goals
Benjamin Franklin's famous phrase "If you don't plan, you are planning for failure" is a true statement. The structure, efficiency of workflow and clear communication are essential to transform a strategic vision into a successful content marketing engine.
The process of identifying your goals is among the most important steps in this process. Start with the most basic business goals or employ the SMART framework to make them more specific and achievable. rewrite article software 's also a good opportunity to review your existing goals for content to ensure they are still in alignment with your current strategy.
Understanding your goals will enable you monitor the performance of every piece of content. This will help you determine what is working and what needs to be improved. This will allow you to make the necessary adjustments and improve your overall performance. This will ultimately ensure that you're achieving your goals and providing quality content to your viewers.
2. Identify Your Audience
Knowing your audience can enable you to create content that is relevant, engaging and effective. This can be done by conducting research to determine the traits of your ideal customers personas. This can be done using surveys, data analyses and other methods of gathering data about your clients.
By analyzing the findings of this research and the results of this research, you can determine the types of content that are most effective for your company. This could range from blog posts and social media posts to webinars and podcasts. Once you've identified which formats work best you can begin drafting your strategy for content.
A content planning tool will assist you in keeping the track of your marketing goals and ensure that the appropriate people are working on the appropriate projects. It can also improve productivity by allowing teams to focus on the most important things and staying clear of distractions. It's easy to get started with a free Content Analysis Report from CopyPress today.
3. Choose Your Ideal Platforms
When creating digital content, it's important to make it a perfect fit for your ideal platform. Instagram users prefer visually appealing visuals, whereas TikTok users enjoy stylish short-form videos. Conducting some market research will aid in identifying your target users and their preferred platforms.
A content planner for marketing will help you plan all the steps necessary to transform your ideas and concepts into a final product. It will provide a framework to help you meet your goals and ensure that everyone in your team is on the same team.
A content planning tool such as Monday and Kapost can help with this by allowing you to create, assign tasks and collaborate with others, and monitor progress on a single dashboard. There are more advanced tools, like Wrike, that offer drop-down menus, a table with actionable items such as a message board and a project-wide timeline. Both come with a no-cost version, and more extensive subscriptions for teams that need more advanced capabilities.
4. Find Your Content Types
A content planner is an excellent tool for anyone, no matter if you're an influencer working alone or a team of marketers in a large company. It helps you stay organized and ensures everyone is on the same place. It's an excellent tool for managing content for projects with an extended lead time for example, quarterly or annual campaigns.
A good content planner can assist you in determining the kinds of content you should create and the best way to create them. This includes determining the format your content should be in such as blog posts, infographics, podcasts, case studies, or social media press releases. It should also include a timeline for when these pieces should be published and produced.
You should also be keeping track of the metrics that relate to your content marketing goals, such as traffic and engagement. This will help you evaluate your results and make needed adjustments. Utilizing a tool such as Ahrefs can help you determine what's working and what's not. It can also provide insights on your competition's performance.
5. Determine Your Content Goals
If you establish clear goals for your content that will help your team keep on track to meet their goals. A clear set of goals will help you meet your content marketing goals whether it's to increase SEO traffic by updating blog posts or improve customer retention by organizing webinars.
A good content planner can help you establish your goals by drawing out the workflow in a way that is organized and allowing collaboration. It can also incorporate tools like image-generation software and text-to-image instructions or social management applications to make the process easier.
A marketing content planner can help you to identify your performance metrics, key performance indicators (KPIs) as well as other important elements. This will enable you to assess the effectiveness of your content and adjust to improve your marketing campaign. Some examples of metrics that can be measured include bounce rate websites, traffic to websites, social media shares, and newsletter signups. All of these metrics should be monitored throughout the time of your content's existence including production, publication, and distribution.
6. Identify Your Resources
A well-thought-out content strategy won't be effective when you don't have the resources to implement it. When planning, make sure you have enough funds to accomplish the tasks you have outlined. This could include team or salary payments as well as production costs for web space and materials and paid marketing tactics.
Once you have a budget, you can assign the responsibilities for each task. You could assign different members of your staff to conduct keyword research, copywriting, editing, or design. Alternately, you could use a tool like Sprout to make it easier of scheduling content across various platforms and channels.
Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages as well as Google Business Profiles, all on one platform. The scheduling tools offered by Sprout include an image library to simplify managing assets and reduce time in the process of creating.
7. Find your Key Performance Indicators
If you're planning to spend lots of time creating content, it's essential that your marketing efforts yield results. The right way to identify and track the key performance indicators can aid in assessing the effectiveness of your content and increase your performance over time.
As an example, the number of returning customers is a popular KPI used by content marketers. This metric is used to determine if your content can convert customers into customers and to determine areas for improvement in future campaigns.
It is also crucial to decide the kind of content you'll create according to your objectives and the audience you intend to reach. This could be blog posts as well as infographics, videos, and social media posts. Once you've identified the various types of content, it's crucial to develop a strategy that includes the frequency and distribution method for each. This will ensure that your content is seen by the appropriate people at the right times.
8. Identify Your Methods for Tracking
A marketing content plan can be a valuable tool for any business looking to improve its marketing efforts. It lets you keep track of your marketing goals, your audience, and your resources, while also allowing you the ability to measure the effectiveness of your strategy over time.
A social media calendar will aid you in planning your content and ensure it is consistently released. You can also plan ahead for holidays or events that could affect your audience.
A keyword content strategy is a great tool to optimize your SEO strategies. It will allow you to identify the right keywords for your content, which can boost your search engine ranking and visibility. It will also help you determine the effectiveness of your content strategy based on keywords over time.
9. Determine Your Measurements
Your marketing strategy should help you identify which metrics are most important for each piece, regardless of whether you structure your content according to the theme or keywords. This will help you determine the success of your content to continue to improve it. A cloud-based marketing content planner, such as Optimizely CMP can help you manage collaboration among team members and produce reports that are useful for making future decisions regarding content planning.