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In recent weeks, Apple (Nasdaq: AAPL) has firmly established its market capitalization leadership among the companies of the S&P 500. It has surged past ExxonMobil (NYSE: XOM) into the No. 1 position by a considerable margin. Surprisingly, the crowning of a new market cap leader is far more unusual than you might think.
There have been only 11 distinct leaders since 1926, which makes the emergence of a new one about as frequent as an American war (we've had around 10 of those since then, by my count). What can we learn from these remarkable companies that have been able to win admittance to this exclusive club? And can those lessons help us identify the visionary companies of tomorrow?
Mt. Olympus for large caps Below are the 11 market cap leaders of the past 86 years:
List of companies from S&P Capital IQ. Industry and market cap info from Yahoo! Finance.
And here are three quick takeaways from considering the companies in this group:
1. Market cap leaders transform our society . In Built to Last , Jim Collins and Jerry Porras argue that great companies "have woven themselves into the very fabric of society." This is clearly true of each of the firms on this list. General Electric was a pioneer in the field of electricity, while General Motors was one of the early producers of automobiles, and both those developments greatly transformed American society. The next market cap leader -- and one will replace Apple -- will most likely be a company that is changing our world in big, meaningful ways. Will that company be a leader in search? In social networking?
2. Market cap leaders endure. One of the most fascinating things about this pantheon of companies is that all of them remain extremely relevant today. Most of these companies have been around for a very long time, and I suspect all of them will still be going strong over the long term. Clearly, there must be more to becoming a market cap leader than just being in the right place at the right time. These companies have built effective organizations that allow them to grow and respond to changing market conditions. It would not surprise me at all if ExxonMobil, for example, returned to market cap leadership sometime soon and held onto it for another decade or so.
3. Market cap leaders have great cultures. It's striking to me how many of these companies have strong, distinct cultures. Apple, of course, works very hard to preserve the start-up ethos in everything it does. GE, on the other hand, is all about learning, excellence, and sharp elbows. And throughout much of its history, IBM has been the prototypical corporate culture that sets itself apart from its competitors. In a recent tweet, Motley Fool CEO Tom Gardner said that "most investors don't care about internal culture ... which is why most investors lose to the market."
Who's next? So who will be the next market cap leader after Apple? Apart from ExxonMobil returning to the No. 1 slot, I think the next leader will have all three attributes from above. And that company may not even seem likely at the moment. How many of you honestly felt Apple, with its market cap of $36 billion in August 2005, would become market cap leader a mere seven years later?
I wouldn't be surprised to see Google as the next market cap leader someday. It's a company with a great culture that is transforming our world in many interesting ways. More controversially, I could see Facebook becoming the dominant company in a decade or so. Its incredible network provides it with possibilities that challenge the imagination at this point. I believe the next market cap leader is in our midst, though we may not recognize it until it becomes obvious.
Our analysts are always looking for great companies that will benefit from the big trends reshaping our environment. One such company -- a Latin American retailer that has many of the same attributes as Costco -- looks so promising that we've dubbed it The Top Stock for 2012 . To learn more, have a look at the free report .
Before you consider Apple Inc., you'll want to hear this.
Our award-winning analyst team just revealed what they believe are the 10 best stocks for investors to buy right now... and Apple Inc. wasn't one of them.
The online investing service they've run for two decades, Motley Fool Stock Advisor , has beaten the stock market by 3X.* And right now, they think there are 10 stocks that are better buys.
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John Reeves owns shares of Apple, Google, and Costco. You can follow him on Twitter, where he goes by @TMFBane .
The Motley Fool owns shares of Apple. Motley Fool newsletter services have recommended buying shares of ExxonMobil and Apple. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .
We hear it over and over from investors, “I wish I had bought Amazon or Netflix when they were first recommended by the Motley Fool. I’d be sitting on a gold mine!” And it’s true.
And while Amazon and Netflix have had a good run, we think these 5 other stocks are screaming buys. And you can buy them now for less than $49 a share!
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*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
Market-beating stocks from our award-winning analyst team.
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Author: Chris Neiger | April 13, 2018
The
recent demise of Toys ‘R Us and the ongoing headlines about Sears ’ financial
woes can make it easy for people to wonder: Who’s next? Thankfully, there are
companies out there that are absolutely crushing it in their respective markets -- and they show no signs of slowing down.
The
companies on this list are either dominating their rivals right now or are
positioning themselves so well that you’ll look back in a decade and wonder why
you didn't see the makings of a juggernaut earlier.
Walt
Disney (NYSE: DIS) is still the same magical
company it was when you were a kid, but it’s grown into an even bigger
powerhouse than it was before. The company’s $4 billion purchase of Marvel
Studios back in 2009 gave Disney access to the most popular superhero movie
franchises. Then, in 2012, Disney made another gigantic move with its $4
billion purchase of Lucasfilm, giving it ownership of all-things Star Wars,
including movies, licensing, and merchandise.
On
top of all of that, Disney struck a deal to buy 21st Century Fox ’s film
and television studios, its cable entertainment networks and TV business for
$52 billion in stock at the end of last year. The deal still need to pass regulatory approval , but if it does Disney will gain all of the
aforementioned, as well as the rights to X-Men, Avatar, FX Networks, The
Simpsons, and gain a controlling interest in the video streaming service Hulu . And let’s not
forget the company’s dominant position in its theme parks, which will benefit
from all of these purchases, and whose revenue already jumped 13% in the most recent quarter. There’s no other company that’s
quite like Disney, and with its recent acquisitions it’s making sure it stays
that way for a very long time.
Alphabet (Nasdaq: GOOG) (Nasdaq: GOOGL) is the parent company of
more than 20 smaller companies, including the tech giant Google. Try to imagine
a world where you went just one day without “Googling” something, logging into
Gmail, seeing a Google ad on a webpage, or noticing someone on an Android phone
and you’ll begin to realize the tremendous influence of this company.
At the core of
Alphabet’s business is, of course, its commanding presence in online
advertising through Google. Advertising accounts for nearly all of Alphabet’s
sales, which reached a staggering $110.8 billion in 2017 . Alphabet’s online advertising dominance helps fund the
company’s ventures into new areas like artificial intelligence, driverless
car technology , and cloud computing, all of which should keep
Alphabet safely outpacing its tech rivals for years to come.
Netflix (Nasdaq: NFLX) has built out such a robust and growing list
of original and third-party video content
that the company’s streaming subscription has grown into a must-have service
for many viewers. If you don’t believe me, then consider the 117.5 million members the company had at the end of 2017, which was a
25% year-over-year jump.
More
and more add-on streaming services are hitting the market these days, but that
doesn’t mean they’ll take the place of Netflix any time soon. In fact, about
33% of people who have a television streaming services subscribe to two
services -- and Netflix is by far the No. 1 choice . The company is dominating because of its first-mover
advantage in the streaming content market and it should continue to hold onto
that position as it invests more into its original programming. Netflix has
said that it will spend between $7.5 billion and $8 billion this year to create original shows and movies for its streaming service. When you add to all of this the
fact that more and more Americans are ditching cable for streaming services it’s
easy to see that this company is perfectly poised to lead the pack for the next
10 years.
Facebook (Nasdaq:FB ) is still reeling from revelations
that a political research firm, Cambridge Analytica, improperly used and failed
to destroy data from tens of millions of Facebook users. The company is facing
government investigations as to how it collected and handles Facebook user data
and all of this came on the heels of Facebook’s platform being used to show
politically divisive ads during the 2016 U.S. election, which were paid for by
the Russian government.
But despite all of that mess, I don’t think there’s any
reason to believe Facebook won’t continue to dominate the social
media landscape for the next decade or more. Consider than Facebook has 2
billion users right now. Two. Billion. A user base like that simply doesn’t
fade away, even with the problems Facebook is currently facing. The Facebook
brand itself is taking a hit for sure, but it’s also important to remember that
the company also owns other popular social media apps, like Instagram and
WhatsApp. The company’s massive reach , successes in digital advertising, and its ability to
snatch up popular social media companies are all creating a bright future for Facebook, even if it is experiencing some cloudy days right now.
A lot
of naysayers have been predicting Apple ’s (Nasdaq: AAPL) decline for
years… only to be proven wrong time and time again. Sure, the post-Steve Jobs
Apple isn’t the same, but under CEO Tim Cook Apple has thrived and the company
remains one of the of the most dominant tech companies in the world. Apple’s
bread and butter is still sales of its iPhone, which have slowed a bit
recently, but not to worrying levels.
Apple’s
continued success lies in its ecosystem of both products and services,
and on that front the company is firing on all cylinders. For example, the
company’s services
revenue grew 18.5% in the first quarter fiscal 2018 , to $8.5 billion. Apple said last year that it wants to
double its services business over the next four years and it’s already making
great progress. Services sales were up 22% in the trailing twelve-months to $31.2 billion. It’s also worth mentioning that the company’s Apple Watch sales
have now made the company the largest wearable device maker on the planet and its cash hoard of $285 billion means this company has plenty of reserves to continue
innovating for years to come. Apple may not seem like the same company it was
years ago, but it’s long-term viability is as strong as ever.
Mastercard (NYSE: MA) and its rival Visa essentially have a
duopoly in the payment processing market -- and business is booming. The
company charges a fee each time a transaction is made between a cardholder,
merchant, or banks, and in the most recent quarter Mastercard’s sales were up
20% from the year ago quarter and its gross dollar volume popped 13% to $1.4
trillion . Mastercard has about 2.3 billion cards issued by 22,000 financial institutions and it makes
money every time each one is used. You just can’t beat that type of global
reach.
Technology
is changing how financial transactions are made, but Mastercard is evolving
right along with them. For example, Apple Pay and PayPal’ s Venmo app are
growing in popularity because of their ease of use in making merchant and
peer-to-peer payments. But Mastercard still benefits from these digital
payments trends because the cardholders, merchants, and banks are still at to
core of the transaction.
Amazon.com 's (Nasdaq: AMZN) influence in the marketplace is staggering. What other company can claim that it provides its customers everything from bed sheets to cloud computing services? The
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