Dmitry Yasinsky
Phone: +7921 7921339
Skype: dmitry.yasinskiy
E-mail: yasinsky@me.com
Hands-on: Product positioning, marketing CJM, Web dev
management, online campaigns, online CRM integration, web
analytics, optimisation, creative assets management.
Management: Agile, MS Project
Software: Salesforce, Marketo, Sharepoint, Google Analytics,
I speak: Russian, English
My recent experience belongs to a position of product marketing manager at Selectel where I was developing and leading the positioning of 9 major products. It included research on competition, customer profiling and discovery, buyer personas creation and customer decision making CJM. I was making marketing briefs to guide the promotion and drafting product related-content (presentations, landing page copies, video scripts, etc). Prior to Selectel I was driving pre-sales at Actionspace (workflow management SaaS for Office 365) and other inbound sales for Digital Design projects.
Experience
2017, April - 2018 December: Product Marketing Manger at Selectel
Creating customer-facing presentations, web-copies. Delivering keynotes at events, guiding
marketing campaigns, writing briefs and promotion advising. Customer experience research —
both qualitative and quantitive. Customer personas profiling and CJM.
2016, June - 2017, April: Marketing Manger at Digital Design and Actionspace
Foreign markets communication strategy, budgeting, SEO contractors management, marketing
assets creation, presenting product to clients on sales conf. calls. Actionspace: full-cycle sales and
lead management for SaaS and custom development, marketing automation, creating product
videos, live product demos for prospects / customers.
2015, February — 2016, March: Internet Marketing manager at Servers.com
Web projects: website sustainability and landings creation, automation and UX improvement. SEO,
CRO and SEM micro-management. Copy and visual creation: working with external writers and
experts to facilitate product benefits’ exposure. Advertising and native placement.
Achievements: Referral Program for customers. Reseller Program for partners, VAR, system
integrators. servers.ru website creation, marketing and product assets localization, launch
campaign.
2014: EMEA Marketing manager at Netwrix
Marketing planning and plan execution, Managing the team of 5 specialists covering full stack of
marketing activities within a region/country in Europe and Latin America.
Achievements: Ignited the lead generation: native placement, co-marketing, e-mailing blasts, etc.
Implemented project management with transparent planning and results tracking.
2012 - 2014: Social media specialist (EMEA) at Veeam Software
Creating online campaigns aimed at both lead generation and brand awareness, creating content
plan, copywriting, creating social media projects, managing the team of 6, social media advertising,
community management. Content optimization and marketing automation (Marketo, SalesForce,
HootSuite). Reporting and analysis (SalesForce, Marketo, Google Analytics, MOZ).
Achievements: Created the workflow for social media project from the scratch. Created 6 online
communities around x86 server virtualization, DR, DA.
2011 - 2012: Online events specialist (EMEA) at Veeam Software
Content planning for webinars and video tutorials on over 12 local markets in Eastern Europe,
EMEA and APAC. Content production and advertising plan. Co-marketing campaigns with
distributors, resellers and TAP: VMware, Microsoft, HP, Nutanix.
Achievements: Coverage growth from 4 up to 12 regions. Over 10x lead number growth. Created
a workflow for the entire content cycle (works for 3+ years).
2010 - 2011: Project manager at “Nikolaev e:Consulting”
Developing and implementing online campaigns on both B2B and B2C clients. Consultancy and
personal brand development.
Achievements: Implemented the crisis-management communication campaign for local ISP;
2008 - 2009 Researcher at “Agency of Social Information SPB”
Writing analytical reports on focus groups and quantitative research projects.
Achievements: Contributed to 2 large research projects on elections. Coordinated market
research projects in gas/ oil construction segment and environment protection.
Education
2005 – 2010: Saint Petersburg State University, Department of Sociology, (Comparative
Sociology).
Graduation project: A study of practices of internet social network users: a comparative
analysis of vk.com and facebook.com
2014 — 2015: ITMO University, MA in Urban Informatics.
Thesis: Methodology of social engineering in sustainable city.